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  Edward Barks , August 09, 2012
Here's some more food for thought before launching into research on an interviewer or fellow guest: Is this a media opportunity of which you want to take advantage? Does it place your association and your executives in the best light possible?

The fact is some association executives don't perform well in a media shoutfest while others relish the chance. Play to your executives' strengths. If they are more the PBS NewsHour type, that's fine. But it does mean you need to find another spokesperson more attuned to Chris Matthews' style should his producers come calling.

Ed Barks
Barks Communications
Working with executives who want to ensure their
media training efforts result in long-term business success