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  Glenn Tecker , August 02, 2012
Adsociations become more a source of connections when the best and brightest abandon them because they are not working on the things that matter to them. The ability to create a meaningful connection is a competitive advantage of adsociations. However, not at the expense of relevant and useful content delivered in an enjoyable environment.
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  Kristi Donovan , CAE , July 03, 2012
Great column! The job I am doing now did not exist when I started in associations 15 years ago... and I absolutely see it as a hybrid and extension of professional development and membership functions. And I have a feeling it will be very different 15 years from now! Staying flexible and open to new opportunities is the key to staying relevant as a professional in any field. Your last sentence sounds like the beginnings of a great professional mission statement...
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  Elizabeth Boyd-Flynn , CAE , July 02, 2012
Very nice piece, Ericka! It's simply the truth that many of our organizations won't survive the next decade - nor will some of our job-types. Time we look it squarely in the eye and see where reinvention is possible.