Caroline Fuchs , CAE , November 30, 2011
While developing educational resources on membership marketing for SmithBucklin, I found that database issues often overrode sound strategic recruitment and retention practices. Thanks David for taking a stand.
Wes Trochlil , October 06, 2011
Kudos to David for implementing this mandate. I've been preaching for years about the importance of a "single source of truth" so it's nice to see an association put it into practice.
Effective Database Management, LLC
Author of "Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database," published by ASAE.