Principles of Association Management, 4th ed

Principles of Association Management, 4th ed

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Henry L. Ernstthal, CAE


Hard Shipment

  • Association Industry
  • Management (General)
  • Foundational
  • Applied
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This easy-to-read and understand presentation of the art and science of managing an association includes a chapter on "Trends Forecasting." Ernstthal shares his 25+ years as an association executive, giving you a comprehensive insider's look at virtually every aspect of association management, including: the unique nature of associations; governance structures; volunteer management; finance; marketing; membership; publishing; education and meetings; standards; research; government relations; foundations; strategic planning; and the association of the future. Ideal for the first-time executive or those new to the field of association management. Experienced executives will learn more about unfamiliar areas. All readers will gain fresh ideas for the future. (2001, 131 pages, softcover, ISBN 0-88034-175-0)