Compare your association’s practices against others of similar size and type. This resource focuses on key considerations in eight functional areas of association management. The data, collected from responses to the ASAE Foundation’s Benchmarking in Association Management surveys, gives you a firsthand look at what other organizations are doing in those areas.
Responses are tabulated by organization type—professional and trade—and by budget size. Compare your organization against similar organizations to identify potential areas for improvement; set target goals; or justify FTEs, policies, operational efforts, and more. This volume contains industry-specific data in the following subject areas:
- component relations
- marketing and communications
- public relations
- professional development, education, and learning
(2018, ISBN: 978-0-88034-401-2, 72 pages)