The Decision to Learn: Why People Seek Continuing Education and How Membership Organizations Can Meet Learners' Needs

The Decision to Learn: Why People Seek Continuing Education and How Membership Organizations Can Meet Learners' Needs

Product Information

Author(s):

Lillie Albert, Monica Dignam and

Format:

Hard Shipment

Topics:
  • Association Industry
  • Professional Development
  • Benchmarking
Levels:
  • Applied
  • Strategic
Member Price:

$69.95

Nonmember Price:

$89.95


Description

If you are serious about improving your educational programs, finding the right mix of formats for your audiences, and increasing participation, The Decision to Learn is just the place to start. The study--informed by the survey responses of nearly 8,000 members from a variety of membership organizations--explored learners' needs and preferences, their actions, and the influences that demographic characteristics and other factors have on the continuing-education choices individuals make. Executives, managers leading educational-programming development and marketing, consultants, educators, speakers, and others will benefit from the insights found in it. This new study is certain to become a must-have resource.

(2010, ISBN 978-0-88034-324-4, 99 pages)