The Decision to Learn

The Decision to Learn

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Lillie Albert, Monica Dignam and


Hard Shipment

  • Association Industry
  • Professional Development
  • Benchmarking
  • Applied
  • Strategic
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If you are serious about improving your educational programs, finding the right mix of formats for your audiences, and increasing participation, The Decision to Learn is just the place to start. The study--informed by the survey responses of nearly 8,000 members from a variety of membership organizations--explored learners' needs and preferences, their actions, and the influences that demographic characteristics and other factors have on the continuing-education choices individuals make. Executives, managers leading educational-programming development and marketing, consultants, educators, speakers, and others will benefit from the insights found in it. This study is certain to become a must-have resource.

(2010, ISBN 978-0-88034-324-4, 99 pages)