Every association is built differently from the next. Some have a full marketing department; others have a single person running the show. But across the board, the goal remains the same: to build strong relationships with key stakeholders—not just current members—while expanding your audience, broadening your reach, and strengthening your pipeline.

In this session, Naylor Association Solutions and association marketing experts will share two targeted marketing plays tailored for associations of any size. Whether you're looking to make the most of limited resources or refine a strategy that’s already in motion, you’ll walk away with actionable steps to support some of your biggest priorities—event success, content-driven engagement, and membership growth.

Meet the Speakers

Taylor Kessel-Salomonsson, Chief Growth Officer, Naylor Association Solutions

Taylor Kessel-Salomonsson serves as Chief Growth Officer at Naylor Association Solutions, where she leads the company’s integrated growth strategy across marketing, sales, and go-to-market functions. She is responsible for driving revenue, expanding market reach, and strengthening the value Naylor delivers to its association partners.
With a career spanning startups and global enterprises—including leadership roles at Salesforce, DocuSign, Conexiom, and Bloomfilter—Taylor brings deep expertise in aligning teams, strategies, and messaging to accelerate growth. She is passionate about helping associations thrive by connecting them with the tools, insights, and programs they need to grow membership, engagement, and revenue. Taylor lives in Naples, Florida with her husband and two dogs.

Tamara Perry-Lunardo, Vice President, Content Services, Naylor Association Solutions

Tamara has worked for over 20 years in communications in a variety of roles—including writing and editing, marketing and PR, print and digital publishing, account management, and partner development—helping individuals and companies effectively present their brand, share their story, and connect with their audience. As Naylor’s Vice President of Content Services, Tamara brings together her strengths as a communicator, leader, and business strategist to provide our clients with innovative, revenue-driving content ideas, products, and services. Tamara graduated from the University of Florida with a BA in English and a concentration in technical and professional writing and editing. Recipient of the 2022 One Naylor Award for Inclusion as well as Equality Florida's 2023 Voice of Equality Award, Tamara champions inclusion, collaboration, creativity, and communication as keys to making substantive change.

Angela Kisskeys, President, Associations North

Angela Kisskeys has been serving the association community for over 15 years and currently leads as President of Associations North. Since joining the organization in 2007, she has been a driving force behind strategic growth, innovation, and member impact. Known for her collaborative leadership and future-focused mindset, Angela continues to shape and elevate the association industry across the Midwest.
Outside of work, Angela is a proud boy mom, golden retriever enthusiast (shoutout to Winnie), and lover of the outdoors and cabin life. She believes in celebrating life’s big and small moments—and leads with the mantra: “Turn your can'ts into cans and your dreams into plans.”