Business of Meetings: Create Compelling Event Marketing

Business of Meetings: Create Compelling Event Marketing

Event Information


Oct 27, 2021 - Oct 27, 2021


11:30 AM - 3:30 PM



United States

CAE Credits:




Member Price:


NonMember Price:



Even the most relevant, dynamic event will not succeed if potential attendees don’t know about it or understand its value. In a competitive market filled with various opportunities for people to meet, you need smart marketing plans and effective tactics to get the word out to your audiences about your organization’s meetings.


In this program, one of six courses in the Business of Meetings Certificate Program , review key principles of event branding and marketing. Register now to:

  • Understand how to build a successful event brand.
  • Examine the importance of using marketing to increase attendance.
  • Identify tools to create an innovative marketing plan that defines goals.
  • Registration for this online session will close Tuesday, October 26, at 2:00 p.m. ET.

    Accessibility Features:

    This program will be hosted via Zoom and will have captioning provided by

    Registration for this online session will close Wednesday, June 23, at 2:00 p.m. ET.

    Accessibility Features:

    This program will be hosted via Zoom and will have captioning provided by

    During the program, the content leader will be utilizing breakout rooms for group work. captioning is not available in the breakout rooms. If you would like to request a live captioner to be available in the breakout room, please reach out to Krista LeZotte.

    The Business of Meetings Program is a six-program series covering key topics in meeting management that is currently being offered in April and June. Participants who complete all six courses will earn the ASAE Business of Meeting Certificate. All current offerings for the series can be found on the Business of Meetings Certificate Program page.

  • Speakers

    • author image

      Denise A. Gavilan

      Denise Gavilan is the owner of Gavilan & Associates (G&A), a consulting firm that partners with associations to advance their missions. G&A offers full-service association management and marketing communications strategy and implementation. Denise brings 27 years of experience to her clients, with a focus on creating customized campaigns that are strategic, multi-faceted, audience-focused, and results-driven. Founded in 2008, the G&A team has led branding, social media, membership, conference growth, and many other campaigns for international and domestic associations. Clients include the International Association for the Study of Pain, the National Council of Teachers of Mathematics, the National PACE Association, and others. Denise is a frequent speaker at ASAE conferences; the founder of Kids Give Back, a nonprofit which provides young children with volunteer opportunities; and a volunteer for FACETS, which provides services to families in need. A native of Buffalo, NY, she lives in Northern Virginia with her husband, teenagers, and their Quarantine puppy, Zoey.

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      ASAE will fully refund program registrations fees in full with notifications submitted to ASAE Registration via e-mail at All registration cancellations and refund requests must be made in writing by 10 business days before the program. Requests made in writing less than 10 business days prior to the first day of the conference starting will receive a refund of registration fees minus a $50 administrative fee. Refunds cannot be approved for no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

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