Business of Meetings: Elevate Event Strategy

Business of Meetings: Elevate Event Strategy

Event Information


Oct 20, 2021 - Oct 20, 2021


11:30 AM - 3:30 PM



United States

CAE Credits:




Member Price:


NonMember Price:



As a meeting professional, elements of your day-to-day work can be monopolized by p 

As a meeting professional, elements of your day-to-day work can be monopolized by planning and executing events. But you need to set aside time for strategic thinking to ensure that your organization’s programs and conferences remain relevant to attendees and a valuable tool for member engagement.


In this program, one of six courses in the Business of Meetings Certificate Program , review key principles of strategic thinking and examine how to apply them in your work planning face-to-face, virtual and hybrid meetings. Register now to:

  • Understand core strategic planning concepts.
  • Apply strategic planning design to events and meetings.
  • Position yourself as a strategist within your organization and the industry

Registration for this online session will close Tuesday, October 19, at 2:00 p.m. ET.

Accessibility Features:

This program will be hosted via Zoom and will have captioning provided by

During the program, the content leader will be utilizing breakout rooms for group work. captioning is not available in the breakout rooms. If you would like to request a live captioner to be available in the breakout room, please reach out to Vivienne Oxford.

The Business of Meetings Program is a six-program series covering key topics in meeting management. Participants who complete all six courses will earn the ASAE Business of Meeting Certificate. All current offerings for the series can be found on the Business of Meetings Certificate Program page.

  • Speakers

    • author image

      Derrick M Johnson II, CMP, DES

      Derrick Johnson is Chief Diversity Officer and Director of Event Strategy at Tally Management Group where he develops and connects the diversity, equity, and inclusion initiatives of organizations with an evolved and sustainable vision for experience design. As a first-generation college graduate and having completed undergraduate studies at the University of Florida, Derrick holds a Master of Science in Business Leadership and Management from Western Governors University. In addition, he has a Certificate in Artificial Intelligence: Implications for Business Strategy from MIT, the Digital Event Strategist (DES) credential from PCMA and is a Certified Meeting Professional (CMP). Derrick joined the PCMA Board of Directors in 2019 and facilitated its Digital Event Strategist Certification Course in 2020, guiding thousands of planners through an evolved digital mindset during the eye of COVID-19. He also serves as Chair of the Board for LGBT Meeting Professionals Association and sits on the Board of Directors for the Lesbian and Gay Band Association.

  • Policies

    • Our Guarantee
        Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products, or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      ASAE will fully refund program registrations fees in full with notifications submitted to ASAE Registration via e-mail at All registration cancellations and refund requests must be made in writing by 10 business days before the program. Requests made in writing less than 10 business days prior to the first day of the conference starting will receive a refund of registration fees minus a $50 administrative fee. Refunds cannot be approved for no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God'. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the host CVB.