Solving the Marketing Puzzle

Solving the Marketing Puzzle

Event Information

Date(s):

Apr 24, 2018 - Apr 24, 2018 Eastern

Time:

12:00 PM - 1:00 PM

Location:

Online - Webinar

United States

CAE Hours:

1

Levels:

Foundational

Member Price:

$0.00

NonMember Price:

$0.00

Access Points:

0

Description

Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. In this online session presented by the ASAE Marketing Section Council, you’ll learn the fundamentals of creating a solid strategy to solve the marketing puzzle.

Register today for answers to these key questions:

  • How important is it to have a marketing plan?
  • What steps can you take to develop a smart marketing plan?
  • How can you maximize your marketing ROI?

  • Speakers

    • author image

      Scott D. Oser

      Scott has over 20 years of marketing experience in the association and publishing industries. He has worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective customer acquisition and loyalty programs with the ability to align resources and operations to consistently achieve and exceed goals. Scott is very active in the industry. He is currently a member of the APAC Committee. Scott has facilitated a number of ASAE Greater Washington Network Membership Idea Swaps and regularly contributes articles to industry publications. He has written articles for both print and online publications including DMAW Marketing Advents, GWSAE's Executive update, Associations Now and CIRCULATION MANAGEMENT.