How to Tell Your Story and Become a Better Leader
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How to Tell Your Story and Become a Better Leader

person sitting with an open blank notebook and pen February 13, 2017 By: Timothy J. Tobin

The five elements of a great story—plot, characters, conflict, theme, and setting—are also the five elements of successful association leadership. When you take a little time to understand your own story, you can become the leader you want to be.

Every leader has a story—a collection of experiences, perspectives, and values that shape who they are, the actions they take, and how they lead. Whether you lead one person or an entire organization, your story is powerful. It has the potential to energize, inspire, and motivate those around you....