5 Excuses Why You Haven't Put Marketing Automation to Work

5 Excuses Why You Haven't Put Marketing Automation to Work

Marketing Automation April 9, 2018 By: Mitch Eisen

Your association probably has a lot of member data, but it might not have marketing automation tools to turn that data into highly personalized experiences. Here are the top five excuses why you might be avoiding marketing automation software.

If there are two things that keep association membership and marketing teams up at night, it’s membership renewal and meeting attendance. The idea of potentially losing a member or having a dwindling attendance can be terrifying....