The meeting will bring together thousands of association professionals and industry partners to explore how the sector can lead in a fast-changing world. With more than 100 education sessions, influential speakers, and opportunities for strategic collaboration, this year’s gathering will serve as a powerful platform to reimagine what associations can achieve together.

“When associations come together to Imagine the Possibilities, we unlock new potential to lead positive change — not just within our organizations, but across industries, communities, and the world,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “In times of rapid change, the association sector’s unique ability to convene, collaborate, and drive solutions has never been more essential.”

This year’s stellar speaker lineup is sure to energize and inspire. Main Stage speakers include:

• Earvin “Magic” Johnson – NBA legend and Hall of Famer, global icon, entrepreneur, and philanthropist, whose work serving urban communities and promoting awareness, prevention, and education to assist in the fight against HIV/AIDS has changed the world.
• Susan Cain – Bestselling author of QUIET: The Power of Introverts in a World That Can’t Stop Talking, and BITTERSWEET: How Sorrow and Longing Make Us Whole, and a global voice on the power of introversion and the emotional complexity of leadership.
• Andrew Yang – Entrepreneur, author, and co-founder of the Forward Party, a rising voice for political innovation and civic renewal in America, and 2020 Democratic presidential candidate.

Complementing these headliners are ASAE’s 2025 Catalyst speakers, who will share thought-provoking perspectives drawn from diverse disciplines:

• Keely Cat-Wells – CEO of Making Space, a talent and learning platform that equips Disabled professionals with resources and opportunities to build meaningful careers.
• Dr. Britt Andreatta – Renowned thought leader and author specializing in leadership and the neuroscience of success.
• Kevin Russell – Senior Fellow at the McKinsey Global Institute (MGI), delivering expert insights into macro global trends and micro drivers.
• Gary Shapiro – CEO and Vice Chair of the Consumer Technology Association (CTA)®, who will be interviewed by ASAE Board Member Philip Bell, CAE about his latest book, Pivot or Die: How Leaders Thrive When Everything Changes. 

Beyond the sessions, ASAE and Destination Los Angeles are curating a slate of exciting evening events at some of the city’s most iconic venues. Attendees can look forward to:

• Opening Celebration – August 9 at the legendary Los Angeles Memorial Coliseum
• ASAE Research Foundation’s The Classic (ticketed event) – August 11 at The Novo and The GRAMMY Museum
• Closing Celebration – August 12 at Peacock Place, in the heart of downtown’s L.A. Live entertainment district

And that’s just the beginning — more surprise entertainment announcements are on the way! Don’t miss this opportunity to be part of the largest annual gathering of association professionals, where bold ideas, big connections, and transformative experiences await. 

“We are thrilled to welcome ASAE’s 2025 Annual Meeting & Exposition to our City of Angels,” said Adam Burke, President & CEO of the Los Angeles Tourism & Convention Board. “Partnering with Michelle Mason and the ASAE team, we're curating an unforgettable, only-in-LA event that will enable attendees to experience our community's vibrant and diverse offerings. We can’t wait to roll out the red carpet and share the energy, creativity, and spirit that make LA the ideal event destination."

View the full schedule and register today to Imagine the Possibilities at the 2025 ASAE Annual Meeting & Exposition in Los Angeles.

ASAE thanks its Alliance Partners for their ongoing support. ASAE’s Alliance Partners include:

 

Strategic Alliance Partners 

Aplusify

Advanced Solutions International

Atlanta CVB

Destination Canada Business Events

Experience Columbus

Visit Detroit

Momentive Software

Naylor Association Solutions

Discover Puerto Rico

Visit Tampa Bay

 

Corporate Alliance Partners

Visit Baltimore

Charlotte

Choose Chicago

Destination Cleveland

DelCor Technology Solutions

Fonteva

Higher Logic

Visit Indy

Visit Lauderdale

Louisville Tourism

Greater Miami CVB

Visit Milwaukee

Visit Omaha

Visit Orlando

Visit Greater Palm Springs

Visit Phoenix

Visit Pittsburgh

 

Event Alliance Partners

Visit Anchorage

Visit Austin

Bostrom

Credivera

D2L

Forj

Glue Up

Hilton

IHG Hotels & Resorts

Insight Guide

Los Angeles Tourism & Convention Board

MGM Resorts

Meet Minneapolis

New Orleans

The Palm Beaches

Personify

Travel Portland

Visit Reno Tahoe

Visit Richmond

Visit Salt Lake

Visit San Antonio

Visit Savannah

Virginia Beach CVB

 

Global Alliance Partners

Dubai Association Centre

Singapore

 

Ally Partners

Association Briefings

CNTV

Gather Voices

eShow

 

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org

 

About ASAE

ASAE is a membership organization of more than 50,000 association executives and industry partners. Since it was established 105 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at Welcome to ASAE — American Society of Association Executives (asaecenter.org)