ASAE Announces 2025 Gold Circle Award Recipients

April 24, 2025

WASHINGTON— ASAE announced today the recipients of the 2025 Gold Circle Awards, which honor the creativity, execution and success of outstanding marketing, membership and communications campaigns in the association community

The 2025 Gold Circle Award winners will be recognized during ASAE’s Marketing, Membership, Communications + Tech Conference, taking place May 12-13, at the Walter E. Washington Convention Center in Washington, DC. The Gold Circle Awards are sponsored by ASAE Business Solutions, a portfolio of essential enterprise solutions designed to help associations grow and prosper.

“The Gold Circle Awards honor the creativity, execution, and ingenuity of outstanding marketing, membership, and communications campaigns in the association community,” said Brandi McIntyre, IOM, Chair of the ASAE Gold Circle Awards Committee. “Each winning campaign was chosen with a specific purpose in mind, to showcase the best practices in our industry, tell meaningful and compelling stories, and be a testament to innovation that drives results. We are thrilled to have received so many submissions and look forward to celebrating the winners at MMC+Tech 2025, May 12-13, in Washington, DC.”

 

The 2025 Gold Circle Award winners are:

Overall Excellence Award Winner

To Be Announced May 13 at MMC+Tech

 

Advocacy Campaign

Alabama Crisis and its Impact on RESOLVE

RESOLVE: The National Infertility Association

 

Convention/Meetings Marketing Campaign

Lifestyle Medicine 2024 Conference

American College of Lifestyle Medicine

 

Digital Publications

Elevating AF&PA’s Voice Authority Through a Search-First Content Strategy

American Forest & Paper Association

 

E-Newsletter

NAA Five

National Apartment Association

 

Media/Public Relations Campaign

Positioning APC as the Media's Go-To Resource for Trusted Information

Alliance for Pharmacy Compounding

 

Membership Recruitment Campaign

AANA RN-APRN Membership Launch

American Association of Nurse Anesthesiology

 

Membership Retention Campaign

“I Am IIDA” 2025 Membership Campaign

International Interior Design Association

 

Member/Volunteer Engagement Campaign

Volunteer Vision: Guided Onboarding, Personalized Success

American Physical Society

 

New Product/Service Launch

ACC Toolkits Campaign

Association of Corporate Counsel

 

Podcasts

AUA Leadership & Business Podcast

American Urological Association

 

Rebranding Campaign

Vertical Aviation International (VAI) Rebrand

Vertical Aviation International

 

Sponsorship/Exhibits/Advertising Promotion

BOMA Southern Region Conference

Building Owners and Managers Association of Georgia Foundation

 

Video

DECA Membership Recruitment Video - 2024

DECA Inc.

 

Website

AMCP.org Website Optimization Project

Academy of Managed Care Pharmacy

 

 

 

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org

 

About ASAE

ASAE is a membership organization of more than 50,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at Welcome to ASAE — American Society of Association Executives (asaecenter.org)