The 2022 MMCC was designed to give association marketing, communications and membership professionals new tools to reach their members in authentic and meaningful ways. The final attendance breakdown included 506 association professionals,145 exhibitors, 74 speakers and 40 others. Additionally, 48 supplier companies participated in the Exhibitor Showcase. The ratio of buyers to sellers at MMCC was 80 percent buyers to 20 percent sellers.

“While ASAE is working to create omni-channel platforms to deliver content to meet our members where they are, it was tremendously exciting to see the association community once again turn out in force for a major ASAE in-person conference,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “MMCC was filled with inspiring ideas, case studies and new solutions to help association professionals take their marcomm and membership strategies to new heights. We want to thank our attendees, partners, exhibitors and speakers for making the 2022 MMCC extremely valuable and productive for everyone involved.”

The two-day program included two keynote sessions, “Empowering Disruptors,” with entrepreneur, CEO Coach and expert media advisor Mike Maddock, and “Distinguishing Your Mission and Vision Through Storytelling,” with Rakia Reynolds, founder of Skai Blue Media, as well as a wide range of learning sessions that focused on three disciplines: member engagement & recruitment; marketing & technology; and communication & outreach. MMCC also included formal networking conversations and an Exhibitor Showcase on both days to help association professionals connect with solution thought leaders and providers invested in their success. New this year within the Exhibitor Showcase was the ASAE Marketplace, where attendees were able to learn how ASAE membership opens the door to ASAE's most in-demand resources such has Marketing, Membership, ABSI Business Solutions Program, Research Foundation, CAE credentialing, Association Data Analytic Insights and more.

During this year’s MMCC, ASAE also celebrated this year’s Gold Circle Award winners, which recognized the creativity, execution and success of outstanding marketing, membership and communications campaigns. ASAE unveiled the 2022 Overall Excellence Award Winner from nearly 200 Gold Circle applications, which went to the National Council of Teachers of English for their 2021 NCTE Annual Convention. ASAE’s Gold Circle Awards are sponsored by rasa.io, an ASAE-endorsed personalized newsletter solution.

ASAE thanks its Alliance Partners for their ongoing support during this event. ASAE’s Alliance Partners include:

Strategic Partners

Atlanta CVB

Destination Canada Business Events

Experience Columbus

Community Brands

Naylor Association Solutions

Discover Puerto Rico

Visit San Antonio

Visit Tampa Bay

Corporate Partners

Aarwin MEP

Visit Austin

Destination Cleveland

Visit Dallas

Visit Detroit

DelCor Technology Solutions

Fonteva

FORJ

Visit Fort Lauderdale

Louisville Tourism

Greater Miami CVB

Meet Minneapolis

Visit Omaha

The Palm Beaches

Visit Greater Palm Springs

Travel Portland

Visit Reno Tahoe

Visit Salt Lake

Event Partners

360 Live Media

AffiniPay

Bostrom

Choose Chicago

Feathr

Higher Logic

iMIS by ASI

Manifest

Maritz Global Events

Mighty Citizen

Meet Minneapolis

Personify

Truist

Virginia Beach CVB

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org

 

About ASAE

ASAE is a membership organization of more than 44,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at www.asaecenter.org.