WASHINGTON— ASAE has announced that Visit Greater Palm Springs, the official destination marketing organization for the Greater Palm Springs area, has signed on as a new corporate partner in ASAE’s Alliance Partnership Program, as of Jan. 1.
The Alliance Partnership Program was developed to provide the industry partner community with opportunities to align itself with ASAE and the association sector through customized marketing platforms. It also offers partners the chance to help build and maintain year-round relationships with ASAE members and nonprofit communities worldwide.
Visit Greater Palm Springs is a public-private partnership working to grow the destination’s tourism-based economy and enrich the quality of life for its residents, serving more than 5,000 partners and providing sales, marketing and public relations support targeting leisure travelers as well as meetings and conventions.
“ASAE is proud to officially welcome Visit Greater Palm Springs to the Alliance Partnership Program family,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “With tourism and meetings such a vital part of the local economy, the experienced Visit Greater Palm Springs team has a great product to sell and is well versed in creating stand-out meetings and events for association clients.”
“We are thrilled to join forces with ASAE in a corporate alliance partnership,” said Scott White, president and CEO of Visit Greater Palm Springs. “This collaboration will not only assist us in engaging with association executives to further position Greater Palm Springs as a premier meetings location but also help deepen our connections between meeting professionals and our tourism community.”
MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, email@example.com
About Visit Greater Palm Springs
Greater Palm Springs is Southern California’s most storied resort oasis, with nine cities each offering its own blend of experiences. And with natural hot mineral springs, lush palm groves and more than 300 days of sunshine annually, Greater Palm Springs offers a unique combination of escape, inspiration, recreation and relaxation. Visit www.visitgreaterpalmsprings.com.
ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at www.asaecenter.org.