WASHINGTON—ASAE’s 2022 Marketing, Membership & Communications Conference (MMCC) will take place May 17-18, 2022, at the Walter E. Washington Convention Center in Washington, DC.
The 2022 MMCC will take place in person this year after two years of virtual programming during the COVID-19 pandemic. This year’s conference is designed to give association marketing, communications and membership professionals new tools to reach their members in authentic and meaningful ways.
“ASAE is thrilled to bring association marcomm and membership professionals back together in person to focus on new strategies for meeting their members wherever they are in today’s rapidly changing world,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “Innovation and adaptability have been key to maintaining and growing member engagement in recent years. The 2022 MMCC program is designed specifically to assist association professionals in navigating the unique challenges of reaching target audiences whose needs, circumstances and priorities have likely evolved during the pandemic.”
The two-day program includes two keynote sessions “Empowering Disruptors,” with entrepreneur, CEO Coach and expert media advisor Mike Maddock, and “Distinguishing Your Mission and Vision Through Storytelling,” with Rakia Reynolds, founder of Skai Blue Media, as well as a wide range of learning sessions that focus on three disciplines: member engagement & recruitment; marketing & technology; and communication & outreach. MMCC also includes an Exhibitor Showcase on both days to help association professionals connect with solution providers invested in their success and participate in networking conversations.
During this year’s MMCC, ASAE will also celebrate this year’s Gold Circle Award winners, which recognize the creativity, execution and success of outstanding marketing, membership and communications campaigns. ASAE will also unveil the 2022 Overall Excellence Award Winner from nearly 200 Gold Circle applications. ASAE’s Gold Circle Awards are sponsored by rasa.io, an ASAE-endorsed personalized newsletter solution.
Learn more about this year’s MMCC and register online at mmcc.asaecenter.org
ASAE thanks its Alliance Partners for their ongoing support. ASAE’s Alliance Partners include:
Destination Canada Business Events
Naylor Association Solutions
Discover Puerto Rico
Visit Tampa Bay
DelCor Technology Solutions
Visit Fort Lauderdale
The Palm Beaches
Visit Greater Palm Springs
Visit San Antonio
Visit Reno Tahoe
Visit Salt Lake
360 Live Media
iMIS by ASI
Maritz Global Events
Virginia Beach CVB
MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, email@example.com
ASAE is a membership organization of more than 44,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at www.asaecenter.org.