The 2022 MMCC will take place in person this year after two years of virtual programming during the COVID-19 pandemic. This year’s conference is designed to give association marketing, communications and membership professionals new tools to reach their members in authentic and meaningful ways.

“ASAE is thrilled to bring association marcomm and membership professionals back together in person to focus on new strategies for meeting their members wherever they are in today’s rapidly changing world,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “Innovation and adaptability have been key to maintaining and growing member engagement in recent years. The 2022 MMCC program is designed specifically to assist association professionals in navigating the unique challenges of reaching target audiences whose needs, circumstances and priorities have likely evolved during the pandemic.”

The two-day program includes two keynote sessions “Empowering Disruptors,” with entrepreneur, CEO Coach and expert media advisor Mike Maddock, and “Distinguishing Your Mission and Vision Through Storytelling,” with Rakia Reynolds, founder of Skai Blue Media, as well as a wide range of learning sessions that focus on three disciplines: member engagement & recruitment; marketing & technology; and communication & outreach. MMCC also includes an Exhibitor Showcase on both days to help association professionals connect with solution providers invested in their success and participate in networking conversations.

During this year’s MMCC, ASAE will also celebrate this year’s Gold Circle Award winners, which recognize the creativity, execution and success of outstanding marketing, membership and communications campaigns. ASAE will also unveil the 2022 Overall Excellence Award Winner from nearly 200 Gold Circle applications. ASAE’s Gold Circle Awards are sponsored by rasa.io, an ASAE-endorsed personalized newsletter solution.

Learn more about this year’s MMCC and register online at mmcc.asaecenter.org

 

ASAE thanks its Alliance Partners for their ongoing support. ASAE’s Alliance Partners include:

 

Strategic Partners

Atlanta CVB

Destination Canada Business Events

Experience Columbus

Community Brands

Naylor Association Solutions

Discover Puerto Rico

Visit Tampa Bay

 

Corporate Partners

Aarwin MEP

Visit Austin

Destination Cleveland

Visit Dallas

Visit Detroit

DelCor Technology Solutions

Fonteva

FORJ

Visit Fort Lauderdale

Louisville Tourism

Visit Omaha

The Palm Beaches

Visit Greater Palm Springs

Visit San Antonio

Visit Reno Tahoe

Visit Salt Lake

 

Event Partners

360 Live Media

AffiniPay

Bostrom

Choose Chicago

Feathr

Higher Logic

iMIS by ASI

Manifest

Maritz Global Events

Mighty Citizen

Meet Minneapolis

Personify

Truist

Virginia Beach CVB

 

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org

 

About ASAE

ASAE is a membership organization of more than 44,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at www.asaecenter.org.