The 2021 Gold Circle competition drew a record-breaking 300 submissions across 15 categories. Over 100 judges from a variety of associations, nonprofits and for-profit organizations evaluated this year’s entries. The Gold Circle Awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to grow revenue.

The 2021 Gold Circle Award winners will be recognized in a virtual ceremony on June 4 at 3:45 PM ET at the conclusion of ASAE’s 2021 Marketing, Membership & Communications Conference (MMCC).

“We are thrilled to have received so many submissions. We had no idea what to expect for this GCA cycle, but association professionals turned challenges into opportunities and the work did not stop in 2020,” said Jill Treby, senior director of membership and marketing at the Association for Psychological Science and chair of ASAE’s Gold Circle Awards Committee.

 

The 2021 Gold Circle Award winners are:

 

Overall Excellence Award Winner

American Nurses Association: ANA Member Acquisition COVID Surge

 

Advocacy Campaign

Radiology Business Management Association: Preventing the Proposed 11% Cuts to Radiology

 

Convention/Meetings Marketing Campaign

American Nurses Association: ANCC Virtual Summit™

 

Digital Content

North Carolina Nurses Association: 2020 Nurses Week

 

E-Magazine

Promotional Products Association International: The Playbook to Restart Businesses

 

E-Newsletter

Infectious Diseases Society of America: IDSA News COVID-19 Edition

 

Media/Public Relations Campaign

Wisconsin Restaurant Association: Ready to Serve Safely

 

Member Retention Campaign

American College of Radiology: ACR 2020 Member Retention Campaign – Your JOURNEY to Radiologic Excellence

 

Membership Recruitment Campaign

American Nurses Association: ANA Member Acquisition COVID Surge

 

Member/Volunteer Engagement Campaign

National Certification Commission for Acupuncture and Oriental Medicine: NCCAOM COVID-19 Diplomate Resource and Outreach

 

New Product/Service Launch

American Association of Feline Practitioners: Cat Friendly Certificate Program

 

Print Magazine

National Home Infusion Association: INFUSION magazine

 

Rebranding Campaign

California Water Environment Association: CWEA, Champions of Wastewater

 

Sponsorship/Exhibits/Advertising Promotion

Building Owners and Managers Association of Georgia: BOMA Show Enhanced Exposure Experience

 

Video

American Bankers Association: Banks Step Up Video

 

Website

Infectious Diseases Society of America: COVID-19 Real-Time Learning Network

 

 

The Gold Circle Awards Committee also recognized 14 organizations for a Merit Award, a distinguished recognition for applicants that had a very strong submission and project. The 2021 Merit Award winners are:

 

Advocacy Campaign

American Pharmacists Association: Campaign to Expand Pharmacists’ Practice Authority During the COVID-19 Pandemic

 

Digital Content

American Bankers Association: #BanksNeverAskThat Anti-Phishing Campaign

American Psychological Association: "Speaking of Psychology," The Flagship Podcast of the American Psychological Association

 

Media/Public Relations Campaign

Association of Equipment Manufacturers Headquarters: Crisis Communications & Public Relations in support of CONEXPO-CON/AGG 2020

National Foundation for Infectious Diseases: #StopTheSpread: COVID-19, Influenza, and Pneumococcal Disease

RBFF: Inspiring Americans to Leave Pandemic Stress in Their Wake

 

Member Retention Campaign

American Health Information Management Association: Premier Upgrade Membership Renewal

 

Member/Volunteer Engagement Campaign

American Medical Association: AMA Ambassador Program

International Association of Bomb Technicians and Investigators: IABTI:  See you on Webinar Wednesday!

 

New Product/Service Launch

International Spa Association: ISPA Spa Reopening Toolkit

National Society of Black Engineers: An Opportunity to Support Social Justice - the NSBE ALL IN Summit

 

Rebranding Campaign

Hartford Medical Society: Reviving the Hartford Medical Society

 

Website

American Association for Anatomy: Website: anatomy.org

American College of Obstetricians and Gynecologists: ACOG Website

 

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org

 

About ASAE

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.