The Gold Circle Awards program recognizes excellence in marketing, membership and communications programs produced by associations and nonprofits. Winners set an example for associations developing their own campaigns. Listed below are the association winners of each category and the corresponding title of their submission. Learn more about the Gold Circle Awards (opens in a new tab), including categories and eligibility requirements.
Overall Excellence Award Winner
American Nurses Association
ANA Member Acquisition COVID Surge
Advocacy
Preventing the Proposed 11% Cuts to Radiology (opens in a new tab)
Radiology Business Management Association
Convention/Meetings Marketing
ANCC Virtual Summit™ (opens in a new tab)
American Nurses Association
Digital Content
2020 Nurses Week (opens in a new tab)
North Carolina Nurses Association
E-Magazine
The Playbook to Restart Businesses (opens in a new tab)
Promotional Products Association International
E-Newsletter
IDSA News COVID-19 Edition (opens in a new tab)
Infectious Diseases Society of America
Media/Public Relations
Ready to Serve Safely (opens in a new tab)
Wisconsin Restaurant Association
Member Retention
ACR 2020 Member Retention Campaign – Your JOURNEY to Radiologic Excellence (opens in a new tab)
American College of Radiology
Member/Volunteer Engagement
NCCAOM COVID-19 Diplomate Resource and Outreach (opens in a new tab)
National Certification Commission for Acupuncture and Oriental Medicine
Membership Recruitment
ANA Member Acquisition COVID Surge (opens in a new tab)
American Nurses Association
New Product/Service Launch
Cat Friendly Certificate Program (opens in a new tab)
American Association of Feline Practitioners
Print Magazine
INFUSION magazine (opens in a new tab)
National Home Infusion Association
Rebranding Campaign
CWEA, Champions of Wastewater (opens in a new tab)
California Water Environment Association
Sponsorship/Exhibits/Advertising Promotion
BOMA Show Enhanced Exposure Experience (opens in a new tab)
Building Owners and Managers Association of Georgia
Video
Banks Step Up Video (opens in a new tab)
American Bankers Association
Website
COVID-19 Real-Time Learning Network (opens in a new tab)
Infectious Diseases Society of America
Merit Winners
The Gold Circle Awards Committee also recognized 14 organizations for a Merit Award, a distinguished recognition for applicants that had a very strong submission and project. The 2021 Merit Award winners are:
Advocacy Campaign
- American Pharmacists Association
Campaign to Expand Pharmacists’ Practice Authority During the COVID-19 Pandemic (opens in a new tab)
Digital Content
- American Bankers Association
#BanksNeverAskThat Anti-Phishing Campaign (opens in a new tab)
- American Psychological Association
“Speaking of Psychology,” The Flagship Podcast of the American Psychological Association (opens in a new tab)
Media/Public Relations Campaign
- Association of Equipment Manufacturers Headquarters
Crisis Communications & Public Relations in support of CONEXPO-CON/AGG 2020 (opens in a new tab)
- National Foundation for Infectious Diseases
#StopTheSpread COVID-19, Influenza, and Pneumococcal Disease (opens in a new tab)
Member Retention Campaign
- American Health Information Management Association
Premier Upgrade Membership Renewal (opens in a new tab)
Member/Volunteer Engagement Campaign
- American Medical Association
AMA Ambassador Program (opens in a new tab)
- International Association of Bomb Technicians and Investigators
IABTI See you on Webinar Wednesday! (opens in a new tab)
New Product/Service Launch
- International Spa Association
ISPA Spa Reopening Toolkit (opens in a new tab)
- National Society of Black Engineers
An Opportunity to Support Social Justice – the NSBE ALL IN Summit (opens in a new tab)
Rebranding Campaign
- Hartford Medical Society
Reviving the Hartford Medical Society (opens in a new tab)
Website
- American Association for Anatomy
anatomy.org (opens in a new tab)
- American College of Obstetricians and Gynecologists
ACOG Website (opens in a new tab)