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Marketing Section

Welcome to ASAE’s Marketing Section. This section is dedicated to helping you improve your skills as an association marketer. It provides the tools and information you'll need to find the best solutions to your specific challenges and to keep abreast of new marketing trends and developments and their applications to association management.

The Marketing Section strives to advance the frontiers of the practice of marketing in associations. The section operates on the following beliefs:

• Raising the level of "marketing consciousness" increases the success of our associations.
• Innovation in marketing is ignited by unbridled creativity and fun.
• Marketing is an experiential discipline requiring bold experimentation and celebration of failure.
• Lifelong learning is an essential discipline for personal growth as a professional marketer.
• Marketing is an interdisciplinary function and requires the enthusiastic partnering of association staff, volunteers, and suppliers.

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Resources by Professional Interest – Marketing
Marketing Section Council
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Marketing Insights E-Newsletter
Marketing Section Discussion Group In Collaborate
Contact the Section Manager


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