Associations Now - Spring 2020


  • Cover Story: Is It Time to Take a Stand?
    By: Tim Ebner
    Whether you’re choosing when to speak on a core policy issue or a new one, careful planning, collaboration with leaders, and input from members are critical to good advocacy messaging. As public policy takes center stage in an election year, it’s a good time to reexamine how your organization decides when to take a stand.  
  • Get Recession Ready
    By: Mark Athitakis
    Even before the coronavirus pandemic, economists were speculating on the timing of the next recession. Now, the economic picture has darkened substantially. It’s time to take a look at your core mission, dues structure, partnerships, and more to better weather any coming storm. 
  • How to Retain Top Talent in Uncertain Times
    By: Allison Torres Burtka
    A changing workforce requires a new approach to employee retention if organizations want to keep their top talent in a business climate facing new uncertainties.


The A List


Money & Business

  • How Free Events Can Boost Sponsorship Revenue
    By: Rasheeda Childress
    From the “less is more" file, here’s how one association charged less (in fact, nothing) for events to ramp up engagement—and ended up driving more revenue too.
  • Idea Bank: Instagram Ambassadors
    By: Rasheeda Childress
    Need some help boosting your social media presence? Take a cue from a theater association that invited high school students to add fresh perspectives to its Instagram account. Engagement soared.
  • Is That Worker an Employee or Contractor?
    By: Andrea Milano
    California’s new worker classification has a long reach, setting forth a three-part test to determine if your workers based in the Golden State are contractors or employees.  


  • Data Point: Time for TikTok?
    The fastest-growing social media platform in the world isn’t Instagram, SnapChat, Facebook, or Twitter. It’s TikTok, a short-form video-sharing app that has more than 500 million active monthly users worldwide and is especially popular with Gen Z audiences. 


  • How to Phase Out Your Onsite Guide
    By: Samantha Whitehorne
    It can be tricky to say goodbye to your printed onsite conference guide. One association succeeded in doing it with a four-year phase-out plan. 


  • Data Point: Chapter Closing Time
    A decision to close a chapter can be difficult, but it’s one that many associations are making, a recent study suggests.
  • Make New Members Feel Welcome
    By: Samantha Whitehorne
    A few simple steps can tell new members, “We’re glad you’re here.” Don’t miss the chance to help them connect with your staff and community from day one. 

ASAE @ Work