Cover Story: Is It Time to Take a Stand? By:Tim Ebner Whether you’re choosing when to speak on a core policy issue or a new one, careful planning, collaboration with leaders, and input from members are critical to good advocacy messaging. As public policy takes center stage in an election year, it’s a good time to reexamine how your organization decides when to take a stand.
Get Recession Ready By:Mark Athitakis Even before the coronavirus pandemic, economists were speculating on the timing of the next recession. Now, the economic picture has darkened substantially. It’s time to take a look at your core mission, dues structure, partnerships, and more to better weather any coming storm.
How to Retain Top Talent in Uncertain Times By:Allison Torres Burtka A changing workforce requires a new approach to employee retention if organizations want to keep their top talent in a business climate facing new uncertainties.
How Free Events Can Boost Sponsorship Revenue By:Rasheeda Childress From the “less is more" file, here’s how one association charged less (in fact, nothing) for events to ramp up engagement—and ended up driving more revenue too.
Idea Bank: Instagram Ambassadors By:Rasheeda Childress Need some help boosting your social media presence? Take a cue from a theater association that invited high school students to add fresh perspectives to its Instagram account. Engagement soared.
Is That Worker an Employee or Contractor? By:Andrea Milano
California’s new worker classification has a long reach, setting forth a three-part test to determine if your workers based in the Golden State are contractors or employees.
Data Point: Time for TikTok?
The fastest-growing social media platform in the world isn’t Instagram, SnapChat, Facebook, or Twitter. It’s TikTok, a short-form video-sharing app that has more than 500 million active monthly users worldwide and is especially popular with Gen Z audiences.
How to Phase Out Your Onsite Guide By:Samantha Whitehorne It can be tricky to say goodbye to your printed onsite conference guide. One association succeeded in doing it with a four-year phase-out plan.
Make New Members Feel Welcome By:Samantha Whitehorne
A few simple steps can tell new members, “We’re glad you’re here.” Don’t miss the chance to help them connect with your staff and community from day one.