Cover Story: To Drive Change, Focus on Culture By:Mark Athitakis Shifts in an organization’s mission, strategy, and leadership can feel like an earthquake for staff, which makes focusing on organizational culture a critical element of change management. Seasoned leaders describe what it takes to navigate the cultural aspects of change well.
Create a Content Strategy That Delivers Value By:Alex Beall
Associations create a lot of content, but it can’t serve its purpose if it’s not distributed effectively. A new study from the ASAE Foundation looks at the importance of a content strategy in delivering value to members and serving an organization’s mission and goals.
The Magic of Mentoring By:Rasheeda Childress
With members seeking help advancing their careers, associations are creating rich mentorship programs that assist students and early-career professionals by tapping into the knowledge and generosity of experienced members.
Reinventing the Membership Model By:Tim Ebner Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time for a membership model redo. But how should you restructure? Three associations made adjustments—big and small—that add access, equity, and ease to the member experience.
Actuarial Foundation Helps Students Master Math Skills By:Mark Athitakis By connecting its number-crunching members with young people who struggle with math, the Actuarial Foundation’s tutoring program is both helping students succeed and exposing them to the actuarial field.
Make a Global Impact With Small Meetings By: Mark Athitakis An effective meetings strategy isn’t necessarily only about major conferences. Here’s how one organization’s small regional events engage a global membership.
3 Lessons: Wind at His Back
As a sailboat racer, Marc Bernstein, CAE, knows how to get a team across the finish line. He explains what the sport has taught him and how it helps him succeed in association management.
Leverage Your LMS for Volunteer Orientation By:Tim Ebner The Institute for Public Procurement uses its learning management system to orient new volunteers and committee chairs. The “governance 101” course has built-in reporting features to drive learning.
How Upcycling Content Can Boost Revenue By:Rasheeda Childress
A new content management strategy at the security association ASIS International calls for updating, repurposing, and repackaging content to improve its value and increase revenue.
Data: Giving Goes Mobile
Online giving in 2018 ($2.7 billion) was up, accounting for 8.5 percent of all giving, compared to 7.6 percent in 2017, according to a report from the Blackbaud Institute for Philanthropic Impact.
Independent Bookstore Amplify Diverse Voices
To increase awareness of writers of color and bring more diverse patrons into bookstores, the American Booksellers Association hosts Well-Read Black Girl book clubs in member locations.
Three Tips for Hybrid Volunteer Meetings By:Tim Ebner
Associations can add more structure to volunteer meetings and get better outcomes by taking a hybrid approach, adding virtual pre-meeting time in addition to face-t0-face interactions.
Data: Still Struggling With Analytics
Businesses of all types use data analytics to gain a competitive edge and stay ahead of external trends and forces, but for many organizations, understanding and using big data remains a top challenge.
I Can't Live WIthout My...Doodle
Looking for a better way to schedule meetings? Doodle is an easy-to-use online tool that polls meeting participants on times that work best for their schedules.
Accelerate Workflows With Agile Methodology
Agile is an iterative workflow that can help teams prioritize, manage, and complete work on time and on budget. Mason Chaudhry, chief operating officer at the technology consulting firm xScion, says associations are adopting agile to stay ahead of the curve.
Is It Time for an Association Merger? By:Tim Ebner
A few key indications may signal that it’s time for two associations to combine. Here are some signs that a merger might be a smart move.