Associations Now - July/August 2019


  • Cover Story: To Drive Change, Focus on Culture
    By: Mark Athitakis
    Shifts in an organization’s mission, strategy, and leadership can feel like an earthquake for staff, which makes focusing on organizational culture a critical element of change management. Seasoned leaders describe what it takes to navigate the cultural aspects of change well.
  • Create a Content Strategy That Delivers Value
    By: Alex Beall
    Associations create a lot of content, but it can’t serve its purpose if it’s not distributed effectively. A new study from the ASAE Foundation looks at the importance of a content strategy in delivering value to members and serving an organization’s mission and goals.
  • The Magic of Mentoring
    By: Rasheeda Childress
    With members seeking help advancing their careers, associations are creating rich mentorship programs that assist students and early-career professionals by tapping into the knowledge and generosity of experienced members.
  • Reinventing the Membership Model
    By: Tim Ebner
    Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time for a membership model redo. But how should you restructure? Three associations made adjustments—big and small—that add access, equity, and ease to the member experience.


The A List

  • The Association That Fulfills Wedding Wishes
    By: Mark Athitakis
    Members of the Society of Wedding Professionals team up to craft a couple’s perfect day—and enjoy a team-building experience at the same time.
  • Ask the CEO: Professionals in Human Resources Association
    Rafael Rivera, CAE, executive director of the Professionals in Human Resources Association, answers questions from a PIHRA member about how the association will continue to serve HR pros in the midst of disruption.
  • Actuarial Foundation Helps Students Master Math Skills
    By: Mark Athitakis
    By connecting its number-crunching members with young people who struggle with math, the Actuarial Foundation’s tutoring program is both helping students succeed and exposing them to the actuarial field.
  • Make a Global Impact With Small Meetings
    By: Mark Athitakis
    An effective meetings strategy isn’t necessarily only about major conferences. Here’s how one organization’s small regional events engage a global membership.


  • 3 Lessons: Wind at His Back
    As a sailboat racer, Marc Bernstein, CAE, knows how to get a team across the finish line. He explains what the sport has taught him and how it helps him succeed in association management.
  • Leverage Your LMS for Volunteer Orientation
    By: Tim Ebner
    The Institute for Public Procurement uses its learning management system to orient new volunteers and committee chairs. The “governance 101” course has built-in reporting features to drive learning.
  • CEO to CEO: Creating a Positive Workplace Culture
    Four association CEOs share how they promote a positive culture in the office to support their hardworking employees.

Money & Business

  • How Upcycling Content Can Boost Revenue
    By: Rasheeda Childress
    A new content management strategy at the security association ASIS International calls for updating, repurposing, and repackaging content to improve its value and increase revenue.
  • Is Your Association Making the Most of Voting Technology?
    Pete Martin, CEO of Votem, Inc., a mobile voting platform, explains how associations can leverage voter technology not just for tallying elections, but also to tap into their members’ voices.
  • Data: Giving Goes Mobile
    Online giving in 2018 ($2.7 billion) was up, accounting for 8.5 percent of all giving, compared to 7.6 percent in 2017, according to a report from the Blackbaud Institute for Philanthropic Impact.
  • Independent Bookstore Amplify Diverse Voices
    To increase awareness of writers of color and bring more diverse patrons into bookstores, the American Booksellers Association hosts Well-Read Black Girl book clubs in member locations.


  • Three Tips for Hybrid Volunteer Meetings
    By: Tim Ebner
    Associations can add more structure to volunteer meetings and get better outcomes by taking a hybrid approach, adding virtual pre-meeting time in addition to face-t0-face interactions.
  • Data: Still Struggling With Analytics
    Businesses of all types use data analytics to gain a competitive edge and stay ahead of external trends and forces, but for many organizations, understanding and using big data remains a top challenge.
  • I Can't Live WIthout My...Doodle
    Looking for a better way to schedule meetings? Doodle is an easy-to-use online tool that polls meeting participants on times that work best for their schedules.
  • Accelerate Workflows With Agile Methodology
    Agile is an iterative workflow that can help teams prioritize, manage, and complete work on time and on budget. Mason Chaudhry, chief operating officer at the technology consulting firm xScion, says associations are adopting agile to stay ahead of the curve.


Brain Power