Associations Now - Fall 2019


  • Cover Story: Meet the Meeting Innovators
    Alex Beall
    The events space is always changing, as attendees expect more from the onsite experience, new conferences compete for meeting-goers, and technological advancements are introduced. It takes forward-thinking planners to keep up and create successful events. Meet three who are making it happen.
  • Associations Built to Last 100 Years
    By: Mark Athitakis
    Associations don’t last 100 years by accident. Here’s what some associations have learned about what it takes to make it to a centennial—and set themselves up to thrive in their second century.



  • 3 Lessons: Inspired by Innovation
    Tom Madrecki, vice president of supply chain and logistics at the Grocery Manufacturers Association, isn’t afraid to take risks and test new ideas.


  • Data: Look Who's Tweeting
    Not all Twitter users are the same. Here’s what a Pew study found about who’s tweeting and who’s just scrolling their feeds.


  • Data: Recruitment Goes Digital
    Associations are testing the waters of digital membership recruitment using social media channels, online advertising, and ad retargeting campaigns.


  • Is It Time to Say Goodbye to Q&A?
    By: Samantha Whitehorne
    Most conference sessions end with time for questions and answers. But when one group realized that the standard formula was getting stale, it turned to C&I: conversations and input.