Associations Now - September/October 2018


  • Cover Story: Small but Mighty Meetings
    By: Tim Ebner
    To create a meeting with high impact, you don’t need a big budget or a huge crowd. You may just need the right people in the right place with the right expectations for a small event that delivers big value.
  • How to Master Social Media Strategy Today
    By: Mark Athitakis
    From privacy scandals to algorithm changes, handling social media for associations is harder than ever. Here’s how the experts are keeping up.
  • Next-Level Conference Networking
    By: Maria Mihalik
    Associations that offer only mix-and-mingle networking receptions miss an opportunity to help all attendees share more meaningful interactions. Adding thoughtful structure (and fun) to your networking events gets genuine conversations and connections flowing.
  • Manage the Meetings Data Deluge
    By: Mark Athitakis
    Meeting planners can track more attendee information than ever. That data can help you understand where your event succeeded and where it may have fallen short, but the information stream often feels like a flood. An advance strategy can keep you from going under.
  • What I Wish I'd Known: CEO Advice for Young Professionals
    We asked five association CEOs what they wish someone had told them about success in associations when they were just getting started. Although their answers may be especially valuable for today’s YPs, these lessons are worth heeding at every stage of an association career.


The A List

  • Sharing a Building and the Spirit of Volunteerism
    By: Maria Mihalik
    Good things happen when associations share the same mission—and address. Just ask the five associations in the healthcare field that occupy office space in the same Washington, DC, building. One yearly event in particular shows how real estate can facilitate community service.
  • Comings & Goings: September/October 2018
    A roundup of new hires and other personnel moves in the association industry.
  • Ask the CEO: Financial Executives International
    Andrej Suskavcevic, CAE, president and CEO of Financial Executives International, answers questions from FEI member John G. Panetta Sr. 
  • When Restructuring Makes a World of Difference
    By: Maria Mihalik
    A global association divided the world—and its international operations department—when the chance to reorganize arose. Members across 40 countries are now better served by a trio of new executives with regional expertise.
  • How a Small Association Transformed Equipment Management
    By: Maria Mihalik
    A small association moved the big players in the construction equipment industry to adopt international data standards. The results gave a powerful boost to how the mighty machines are monitored, and how their managers move up the corporate ladder.


Money & Business


  • I Can't Live Without My ... Asana
    Need a project management tool that can manage multiple workflows and projects all at the same time? Asana is up for the task.
  • Data: How Big Data Boosts Recruitment
    Organizations use big data to figure out a wide variety of complex problems and set strategies, including for talent acquisition. A LinkedIn study identified the most common ways that organizations use big data to optimize recruitment.
  • Talking Tech: Refresh Your FAQs
    Your website’s frequently asked questions page can be like wallpaper: always present in the background but seldom noticed or refreshed. A user experience designer has tips for monitoring, updating, and tracking performance of this essential page.
  • Do You Need a Data Protection Officer?
    By: Tim Ebner
    The European Union’s General Data Protection Regulation requires some organizations to hire or appoint a data protection officer. Even if it’s not compulsory, this position can help safeguard your organization. 


  • 3 Strategies to Welcome New Members Gently
    Don’t overwhelm your new members with too much too soon. Here’s how to onboard and engage them with a steady, manageable stream of information, not a flood.
  • Why a Few Little Letters Are a Big Deal for Inclusion
    By :Tim ebner
    It’s just a few letters, but the prefix you place before your name matters. That’s why the American Alliance of Museums lets its members select a gender-neutral title, reaffirming its commitment to diversity and inclusion.


  • An Experiment With Income-Based Conference Pricing
    By: Samantha Whitehorne
    A look at how one association priced its conference based on members’ income level, an approach it already had in place for membership dues.
  • Destination: Tampa
    Florida's third-largest city offers an easily accessible downtown, a welcoming waterfront, and an arts and culture scene that's not to be missed.
  • Data: Budget Boost
    With meetings and events growing in both size and frequency across the world, it makes sense that budgets are growing too. In a recent survey, here is how 2,668 meeting and event planners said their budgets are changing.

Brain Power

  • How I Got Here: Nate Smith
    As a congressional intern for Rep. Thomas H. Allen (D-ME), Nate Smith handled constituent issues and helped to solve problems residents were facing. A look at his career journey so far. 
  • Career Coach: Stay or Go?
    By: Cheryl Palmer
    Ready to say goodbye to your current job and employer? These four statements can help you determine if it’s time for a new job.
  • Books: Unsafe Thinking; Leap; Leading Matters
    By: Kristin Clarke, CAE
    Three books challenge association execs to break free from the status quo, organizations to leverage seismic shifts, and leaders to embrace humility and authenticity.

ASAE @ Work