Cover Story: Why You Need a Pricing Strategy By: Mark Athitakis
Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you define the value of something? Will members revolt against a price increase? But pricing shouldn’t be guesswork: Patience, testing, research, and a little courage can lead you to the right number.
International Chapters Fuel Global Growth By: Tim Ebner
When looking to grow globally, many associations tap the power of international chapters to pursue the mission worldwide by bringing staff and volunteers together at the local level. Here’s how three associations are deploying international chapters, at different stages of maturity, to build on business and membership opportunities abroad.
How Does Your Salary Measure Up? By:Samantha Whitehorne
You’re an association professional with a specific job role and skill set that you can readily describe on your resume and elaborate on in an interview. But do you know what you’re worth in the association job market? Some insights from the latest ASAE Compensation & Benefits Study.
Help Board Members Become Thoughtful Social Media Users By:Tim Ebner In social media channels, your board members will be seen as speaking for your association, whether they mean to or not. To create a social-savvy board, set ground rules and offer training to demonstrate best practices and responsible use of social platforms.
Who Do You Need to Notify of a Data Breach? By:Catherine D. Meyer Every state and the District of Columbia has a data breach notification law with its own specific requirements. If your association is targeted, you’ll need to determine which ones apply to your incident.
The Right Investment Strategy for Reserves
Associations have a legal responsibility to ensure that their reserves are invested with care, says Ahmed Farruk, senior consultant at DiMeo Schneider & Associates, LLC. The right investment strategy ensures that objectives are clear and risks are managed.
Data Nugget: The Expanding Association Universe
McKinley’s latest study of the economy’s impact on associations reveals that a large majority of organizations were expanding or planning to expand their slate of programs and services this year.
A Buddy System for New Board Members By: Emily Bratcher To help new volunteer leaders get over the learning curve, pair up them up with seasoned board members who can show them the ropes and break the ice with colleagues.
Talking Tech: LMS Learning Curve
Implementing a new learning management system is exciting, but as with every new tech deployment, staff will need instruction in how to use and manage it well. Sarah Butler, training officer and QA engineer at WBT Systems, explains what an effective LMS training looks like.
Avoid Sticker Shock With Gradual Dues Increases By:Tim Ebner
Dues increases are often necessary to keep an association financially viable, but they shouldn’t come as a surprise to members. To keep membership costs predictable, the Accreditation Board for Engineering and Technology increases dues gradually over time.
Books: Can You Hear Me?; How Women Rise; Gigged By:Kristin Clarke, CAE
Three new books tackle building better digital relationships, the bad habits holding women back from their next promotion, and the future of work. Three new books tackle building better digital relationships, the bad habits holding women back from their next promotion, and the future of work.
ASAE @ Work
GOP Leaders Load Up Lame-Duck Agenda By: Chris Vest, CAE
With midterm elections come and gone, Republican lawmakers are working through a packed agenda while Congress remains under GOP control.
Supplement: Guide to Consulting Services
Revamping RFPs: More Focus, More Conversation By:Maria Mihalik Requests for proposals have come a long way since the days when associations routinely sent them out en masse, requesting responses that would break a CEO’s desk. The best RFPs today are focused on essentials—and paired with conversation.