Associations Now - November/December 2018


  • Cover Story: Why You Need a Pricing Strategy
    By: Mark Athitakis
    Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you define the value of something? Will members revolt against a price increase? But pricing shouldn’t be guesswork: Patience, testing, research, and a little courage can lead you to the right number. 
  • International Chapters Fuel Global Growth
    By: Tim Ebner
    When looking to grow globally, many associations tap the power of international chapters to pursue the mission worldwide by bringing staff and volunteers together at the local level. Here’s how three associations are deploying international chapters, at different stages of maturity, to build on business and membership opportunities abroad. 
  • How Does Your Salary Measure Up?
    By: Samantha Whitehorne
    You’re an association professional with a specific job role and skill set that you can readily describe on your resume and elaborate on in an interview. But do you know what you’re worth in the association job market? Some insights from the latest ASAE Compensation & Benefits Study


The A List


Money & Business

  • Who Do You Need to Notify of a Data Breach?
    By: Catherine D. Meyer
    Every state and the District of Columbia has a data breach notification law with its own specific requirements. If your association is targeted, you’ll need to determine which ones apply to your incident. 
  • The Right Investment Strategy for Reserves
    Associations have a legal responsibility to ensure that their reserves are invested with care, says Ahmed Farruk, senior consultant at DiMeo Schneider & Associates, LLC. The right investment strategy ensures that objectives are clear and risks are managed. 
  • Associations USA: Alaska
    Associations are everywhere. Here’s a snapshot from the Last Frontier. 
  • Expanding Education and Boosting Revenue Through Licensing
    By: Emily Bratcher
    By licensing its classroom courses to outside providers, an association in the audiovisual industry is bolstering a growing profession—and bringing in new revenue to support the mission.
  • Data Nugget: The Expanding Association Universe
    McKinley’s latest study of the economy’s impact on associations reveals that a large majority of organizations were expanding or planning to expand their slate of programs and services this year. 
  • A Buddy System for New Board Members
    By: Emily Bratcher
    To help new volunteer leaders get over the learning curve, pair up them up with seasoned board members who can show them the ropes and break the ice with colleagues. 


  • Data Nugget: Timing Your Social Media Posts
    It takes more than wit or emotion to engage audiences on social media. Sometimes timing is everything.
  • With Virtual Phone Systems, Associations Cut the Cord
    By: Tim Ebner
    Digital technology has turned land-line phones into a thing of the past. Today, more associations are switching to virtual phone systems to cut costs and give staff greater flexibility.
  • Talking Tech: LMS Learning Curve
    Implementing a new learning management system is exciting, but as with every new tech deployment, staff will need instruction in how to use and manage it well. Sarah Butler, training officer and QA engineer at WBT Systems, explains what an effective LMS training looks like. 


  • Avoid Sticker Shock With Gradual Dues Increases
    By: Tim Ebner
    Dues increases are often necessary to keep an association financially viable, but they shouldn’t come as a surprise to members. To keep membership costs predictable, the Accreditation Board for Engineering and Technology increases dues gradually over time. 
  • Rules of Engagement: Amplify Your Call for Volunteers
    By: Tim Ebner
    Use dedicated messaging, online forms, and social media to make sure your calls for volunteers are heard. 


Brain Power

  • Career Coach: Do’s and Don’ts of Salary Negotiation
    Career advice from certified career coach Rob Moran about what to say and what not to say when you’re entering into salary negotiation. 
  • Books: Can You Hear Me?; How Women Rise; Gigged
    By: Kristin Clarke, CAE
    Three new books tackle building better digital relationships, the bad habits holding women back from their next promotion, and the future of work. Three new books tackle building better digital relationships, the bad habits holding women back from their next promotion, and the future of work. 

ASAE @ Work

  • GOP Leaders Load Up Lame-Duck Agenda
    By: Chris Vest, CAE
    With midterm elections come and gone, Republican lawmakers are working through a packed agenda while Congress remains under GOP control.

Supplement: Guide to Consulting Services

  • Revamping RFPs: More Focus, More Conversation
    By: Maria Mihalik
    Requests for proposals have come a long way since the days when associations routinely sent them out en masse, requesting responses that would break a CEO’s desk. The best RFPs today are focused on essentials—and paired with conversation.