Associations Now - July-August 2018


  • Cover Story: Back From the Brink: Association Turnaround Stories
    By: Tim Ebner
    What does it take for an association to come back from a near-death experience? Following substantial declines in revenue and membership, three associations changed course and restructured their business, leading to a more prosperous future.
  • Survival Guide for a Hot Job Market
    By: Allison Torres Burtka
    It seems as though everyone is hiring these days, and talented professionals have abundant job opportunities. Amid heightened competition for talent, smart associations are adjusting their recruitment strategies, increasing their focus on retaining the staff they have, and looking at new ways to harness an effective team—even if everyone isn’t on the payroll.
  • Creativity Where You Least Expect It
    By: Maria Mihalik
    Programs and activities that tend to cleave to the traditional—board meetings, sponsorship, and grassroots advocacy—can go from formulaic to fresh when staff employ creative thinking. Here’s a look at what emerged when three associations looked past the predictable to the possible in these areas.


The A List


Money & Business




Brain Power

  • How I Got Here: Christina Martin
    Almost three years ago, Christina Martin made the leap from practicing pharmacy in an ambulatory infusion center to working at a pharmacy association. A look at her journey to the association community.
  • Career Coach: Back on Track
    By: Marshall Brown
    If you’ve lost motivation and you’re not living the life you want, you can get back on track in four steps, according to one career expert.
  • Books: Go Long; Thinking in Bets; Conscious
    By: Kristin Clarke, CAE
    Three new releases discuss the perils of bowing to short-term pressures, how to make smarter decisions, and why leaders need to adopt a more umbrella approach to change management.

ASAE @ Work

Supplement: Guide to Association Management Companies

  • AMCs Solve Staffing Woes
    By: Christine Umbrell
    A tight job market has made it difficult for associations to fill positions and retain employees. The AMC model offers a reliable alternative.
  • AMCs Solve Cost Challenges
    By: Emily Bratcher
    AMCs help associations keep their overhead down by providing cost-effective solutions to their challenges.
  • AMCs Solve Global Expansion Puzzles
    By: Christine Umbrell
    Want to expand your association’s horizons? An AMC can help your organization navigate into unexplored territory.