Features

• Special Report: 20/20 Foresight
  By: Mark Athitakis and Tim Ebner
  When you see change clearly, you can build the future you want. A major new research initiative of the ASAE Foundation, ASAE ForesightWorks, has identified the sweeping trends most likely to affect associations in both the near and long-term future. Our special report looks at six of the 41 drivers of change identified in the research—and how associations are adapting to them today.
• Microlearning: Responding to New Learning Styles
  By: Mark Athitakis
  Attention spans are shrinking, mobile use is expanding, and the need to update skills is constant. Microlearning, one of 41 change drivers identified in ASAE’s ForesightWorks research initiative, is a response to the new demands of lifelong learners.
• Anticipatory Intelligence: Predicting What Your Members Need
  By: Tim Ebner
  Big data, data analytics, and artificial intelligence are enabling predictive analytics used to anticipate needs, opportunities, and threats in an organization’s environment.
• Aging World: Adapting to a Key Demographic Shift
  By: Mark Athitakis
  An aging global population will reshape political, financial, and social priorities, and organizations are adapting to dramatic shifts in the workforce.
• Philanthropy Reshaped: Finding New Ways to Fundraise
  By: Tim Ebner
  Quiet forces are gradually reshaping how and why donors give, creating opportunities for associations to access new resources, engage new members, and build new partnerships.
• Splintered Society: Convening Communities in Divisive Times
  By: Tim Ebner
  Americans are self-segregating along political, social, and other divides. An increasingly splintered society poses new challenges for associations as conveners of communities.
• Automating Work: Changing How the Job Gets Done
  By: Mark Athitakis
  Automation is poised to transform most kinds of work and affect workers at every level, bringing change to both the members associations serve and associations’ own workforces.

Departments

The A List

• Ask the CEO: International Association of Chiefs of Police 
  Vincent Talucci, CAE, executive director and CEO, International Association of Chiefs of Police, answers questions from IACP member Chief Louis M. Dekmar.
• Comings & Goings: January/February 2018
  A roundup of new hires and other personnel moves in the association industry.
• AG Bell Expands Internationally Through Acquisition
  By: Emily Bratcher
  By acquiring likeminded groups abroad, AG Bell has been able to grow its footprint in Spain and increase its international impact.
• CAWineStrong Aids Counties Recovering from Wildfires
  By: Alex Beall
  A group of winegrower associations launched a campaign to provide resources and money to those affected by the a California Wildfire.
• Donated Cars Give Families More Mobility
  By: Alex Beall
  The National Auto Body Council's Recycled Rides program helps struggling families have better access to jobs, medical care, and education.

Leadership

• CEO to CEO: Tracking Big Trends for 2018
  Four association CEOs discuss one big trend they’re watching for 2018, and how they think it will affect their organization.
• 3 Lessons: Can-Do Attitude
  Lauren Schapker, government affairs director for the National Ground Water Association, stays on top of her to-do list and career goals.
• Onboarding Your Board Members for Success
  By: Mark Athitakis
  A recent study found that only half of nonprofit boards surveyed received some type of formal orientation. To prepare board members for their leadership roles, associations need to dedicate time and resources to onboarding.

Money & Business

• How to Use Your LMS for a Revenue Boost
  By: Emily Bratcher
  When the International Association of Plastics Distribution implemented a new learning management system, it came with the bonus to generate nondues revenue.
• Associations USA: Maine
  Associations are everywhere. Here's a snapshot from the Pine Tree State.
• How Associations Can Navigate Equal-Pay Laws
  By: Meika Slotsema
  To ensure that you follow state and local pay-equity laws, associations should research and consider removing inquiries about salary history from job applications.
• Idea Bank: A Digital Talent Portal Tracks Down Talented Professionals
  By: Alex Beall
  To boost recruitment efforts, the Illinois Technology Association created a digital portal where employers and candidates could connect.

Technology

• Associations Get Up to Speed With Blockchain Basics
  By: Tim Ebner
  Blockchain is an emerging technology trend that’s predicted to disrupt daily business in the next few years. And some associations are taking the time to study up and prepare for its potential use cases.
• Are You Ready for GDPR?
  More than a third of business leaders said they’re unsure of the progress their organization has made to prepare for the European Union’s new Global Data Protection Regulation.
• How to Use Design Thinking for Accessibility
  Accessible design enables people with disabilities to engage with digital products and services. Brightfind CEO Frank Klassen explains how associations can use design thinking principles to accommodate these users’ unique needs.
• I Can't Live Without My...LastPass
  Need an easy and secure way to log in? LastPass is a cloud-based password manager for your business operations.

Membership

• How to Break Your Members' Worst Habits 
  By: Tim Ebner
  To break old habits, the Association of Nutrition and Foodservice Professional decided to incentivize and reward members to take new action.
• Data: Why Do Members Lapse?
  A survey from Community Brands examines the top six reasons why members did not renew.
• Apply Customer Journey Mapping to Solve Members' Needs
  By: Tim Ebner
  To anticipate needs and deliver high-quality benefits, one association tracks members' footprints as they move online.

Meetings

• Meetings Memo: Help Attendees Navigate Your Meeting Destination
  By: Samantha Whitehorne
  To help its meeting attendees better navigate what was going on in San Diego during its annual conference, one association partnered with Yelp to develop a guidebook.
• Destination: Cincinnati
  Ohio’s third-largest city is sure to please attendees.

Brain Power

• Books: How to Be Great at Work
  By: Kristin Clarke, CAE
  Three new publications examine what makes high performers tick, how to spend smarter, and the science behind hits and misses.
• Career Coach: Is Board Service Right for You?
  By: Cheryl Palmer
  If you’re on the fence as to whether you’d like to take a seat at the table, ask yourself these four questions before saying “yes.”
• How I Got Here: Andrew Brosnan, CAE
  He may have started as a grocery clerk. But, 15 years later, he’s an account executive at a Wisconsin-based AMC. A look at his steps along the way.

ASAE @ Work

• The Power of Association Advocacy
  By: Chris Vest, CAE
  While associations fared well in the final tax bill, that wouldn't have been possible without the advocacy efforts of ASAE and its members.