Associations Now - January/February 2018


  • Special Report: 20/20 Foresight
    By: Mark Athitakis and Tim Ebner
    When you see change clearly, you can build the future you want. A major new research initiative of the ASAE Foundation, ASAE ForesightWorks, has identified the sweeping trends most likely to affect associations in both the near and long-term future. Our special report looks at six of the 41 drivers of change identified in the research—and how associations are adapting to them today.
  • Microlearning: Responding to New Learning Styles
    By: Mark Athitakis
    Attention spans are shrinking, mobile use is expanding, and the need to update skills is constant. Microlearning, one of 41 change drivers identified in ASAE’s ForesightWorks research initiative, is a response to the new demands of lifelong learners.
  • Anticipatory Intelligence: Predicting What Your Members Need
    By: Tim Ebner
    Big data, data analytics, and artificial intelligence are enabling predictive analytics used to anticipate needs, opportunities, and threats in an organization’s environment.
  • Aging World: Adapting to a Key Demographic Shift
    By: Mark Athitakis
    An aging global population will reshape political, financial, and social priorities, and organizations are adapting to dramatic shifts in the workforce.
  • Philanthropy Reshaped: Finding New Ways to Fundraise
    By: Tim Ebner
    Quiet forces are gradually reshaping how and why donors give, creating opportunities for associations to access new resources, engage new members, and build new partnerships.
  • Splintered Society: Convening Communities in Divisive Times
    By: Tim Ebner
    Americans are self-segregating along political, social, and other divides. An increasingly splintered society poses new challenges for associations as conveners of communities.
  • Automating Work: Changing How the Job Gets Done
    By: Mark Athitakis
    Automation is poised to transform most kinds of work and affect workers at every level, bringing change to both the members associations serve and associations’ own workforces.


The A List


  • CEO to CEO: Tracking Big Trends for 2018
    Four association CEOs discuss one big trend they’re watching for 2018, and how they think it will affect their organization.
  • 3 Lessons: Can-Do Attitude
    Lauren Schapker, government affairs director for the National Ground Water Association, stays on top of her to-do list and career goals.
  • Onboarding Your Board Members for Success
    By: Mark Athitakis
    A recent study found that only half of nonprofit boards surveyed received some type of formal orientation. To prepare board members for their leadership roles, associations need to dedicate time and resources to onboarding.

Money & Business


  • Associations Get Up to Speed With Blockchain Basics
    By: Tim Ebner
    Blockchain is an emerging technology trend that’s predicted to disrupt daily business in the next few years. And some associations are taking the time to study up and prepare for its potential use cases.
  • Are You Ready for GDPR?
    More than a third of business leaders said they’re unsure of the progress their organization has made to prepare for the European Union’s new Global Data Protection Regulation.
  • How to Use Design Thinking for Accessibility
    Accessible design enables people with disabilities to engage with digital products and services. Brightfind CEO Frank Klassen explains how associations can use design thinking principles to accommodate these users’ unique needs.
  • I Can't Live Without My...LastPass
    Need an easy and secure way to log in? LastPass is a cloud-based password manager for your business operations.



Brain Power

  • Books: How to Be Great at Work
    By: Kristin Clarke, CAE
    Three new publications examine what makes high performers tick, how to spend smarter, and the science behind hits and misses.
  • Career Coach: Is Board Service Right for You?
    By: Cheryl Palmer
    If you’re on the fence as to whether you’d like to take a seat at the table, ask yourself these four questions before saying “yes.”
  • How I Got Here: Andrew Brosnan, CAE
    He may have started as a grocery clerk. But, 15 years later, he’s an account executive at a Wisconsin-based AMC. A look at his steps along the way.

ASAE @ Work

  • The Power of Association Advocacy
    By: Chris Vest, CAE
    While associations fared well in the final tax bill, that wouldn't have been possible without the advocacy efforts of ASAE and its members.