Associations Now - 2018

January/February 2018 Issue

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Features

  • Special Report: 20/20 Foresight
    By: Mark Athitakis and Tim Ebner
    When you see change clearly, you can build the future you want. A major new research initiative of the ASAE Foundation, ASAE ForesightWorks, has identified the sweeping trends most likely to affect associations in both the near and long-term future. Our special report looks at six of the 41 drivers of change identified in the research—and how associations are adapting to them today.
  • Microlearning: Responding to New Learning Styles
    By: Mark Athitakis
    Attention spans are shrinking, mobile use is expanding, and the need to update skills is constant. Microlearning is a response to the new demands of lifelong learners.
  • Anticipatory Intelligence: Predicting What Your Members Need
    By: Tim Ebner
    Big data, data analytics, and artificial intelligence are enabling predictive analytics used to anticipate needs, opportunities, and threats in an organization’s environment.
  • Aging World: Adapting to a Key Demographic Shift
    By: Mark Athitakis
    An aging global population will reshape political, financial, and social priorities, and organizations are adapting to dramatic shifts in the workforce.
  • Philanthropy Reshaped: Finding New Ways to Fundraise
    By: Tim Ebner
    Quiet forces are gradually reshaping how and why donors give, creating opportunities for associations to access new resources, engage new members, and build new partnerships.
  • Splintered Society: Convening Communities in Divisive Times
    By: Tim Ebner
    Americans are self-segregating along political, social, and other divides. An increasingly splintered society poses new challenges for associations as conveners of communities.
  • Automating Work: Changing How the Job Gets Done
    By: Mark Athitakis
    Automation is poised to transform most kinds of work and effect workers at every level, bringing change to both the members associations serve and associations’ own workforces.

March/April 2018 Issue

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Features

  • Cover Story: How Associations Can Help End Sexual Harassment
    By: Allison Torres Burtka
    As industry leaders, how associations respond to sexual harassment matters—to the individual and to their community. Amid the #MeToo movement, associations are facing challenging questions about how to set the bar for acceptable conduct in their field, enforce fair policies, and promote a positive professional culture that attracts the best talent.
  • Countdown to GDPR
    By: Tim Ebner
    The deadline is looming for organizations to comply with the European Union’s General Data Protection Regulation, and many are not prepared for this fundamental shift in how personal consumer information must be processed and secured. Ready or not, enforcement is coming. Here’s what you need to know, especially if you’re behind the curve. 
  • Why Self-Care is Important for Association Execs
    By: Mark Athitakis
    When it comes to self-care, leaders need to manage both themselves and their staffs. From sabbaticals to kitchen cabinets to dedicated reading days, association executives have multiple options.
  • A New Age in Awards
    By: Alex Beall
    Associations have always used their awards programs to drive engagement, increase member loyalty, and generate nondues revenue. But as member demographics change, associations are discovering the need to adjust and evolve their awards programs as well.

May/June 2018 Issue

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Features

  • Cover Story: 3 Steps to Better Cybersecurity
    By: Tim Ebner
    Most association leaders take cybersecurity seriously, but few feel confident that they know how to analyze and address cyber risks. To heighten your cybersecurity awareness and bolster your protection against a breach, experts recommend three practical steps.
  • 3 Ways Associations Are Using Mobile Apps
    By: Alex Beall
    People use their mobile devices for communicating, reading, learning, and just about everything else—and apps make much of that activity possible. Associations have increasingly embraced consumers’ affinity for apps, using them to put resources and benefits at members’ fingertips. 
  • Strategies to Help Staff Adapt to New Technology
    By: Maria Mihalik
    Planning to shed your old technology for a hot new product or service? Here’s how to build an agile, multiphase training plan that targets staff needs before and after implementation.
  • Lessons from Kickstarter: How to Succeed by Taking Chances
    By: Mark Athitakis
    Kickstarter founder Yancey Strickler helped invent a formula for getting the masses behind a great idea. Whether you’re launching a crowdfunding platform or a new membership model, you need to harness people’s passions and get comfortable with taking a few chances. 

July/August 2018 Issue

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Features

  • Cover Story: Back From the Brink: Association Turnaround Stories
    By: Tim Ebner
    What does it take for an association to come back from a near-death experience? Following substantial declines in revenue and membership, three associations changed course and restructured their business, leading to a more prosperous future.
  • Survival Guide for a Hot Job Market
    By: Allison Torres Burtka
    It seems as though everyone is hiring these days, and talented professionals have abundant job opportunities. Amid heightened competition for talent, smart associations are adjusting their recruitment strategies, increasing their focus on retaining the staff they have, and looking at new ways to harness an effective team—even if everyone isn’t on the payroll.
  • Creativity Where You Least Expect It
    By: Maria Mihalik
    Programs and activities that tend to cleave to the traditional—board meetings, sponsorship, and grassroots advocacy—can go from formulaic to fresh when staff employ creative thinking. Here’s a look at what emerged when three associations looked past the predictable to the possible in these areas.

September/October 2018 Issue

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Features

  • Cover Story: Small but Mighty Meetings
    By: Tim Ebner
    To create a meeting with high impact, you don’t need a big budget or a huge crowd. You may just need the right people in the right place with the right expectations for a small event that delivers big value.
  • How to Master Social Media Strategy Today
    By: Mark Athitakis
    From privacy scandals to algorithm changes, handling social media for associations is harder than ever. Here’s how the experts are keeping up.
  • Next-Level Conference Networking
    By: Maria Mihalik
    Associations that offer only mix-and-mingle networking receptions miss an opportunity to help all attendees share more meaningful interactions. Adding thoughtful structure (and fun) to your networking events gets genuine conversations and connections flowing.
  • Manage the Meetings Data Deluge
    By: Mark Athitakis
    Meeting planners can track more attendee information than ever. That data can help you understand where your event succeeded and where it may have fallen short, but the information stream often feels like a flood. An advance strategy can keep you from going under.
  • What I Wish I'd Known: CEO Advice for Young Professionals
    We asked five association CEOs what they wish someone had told them about success in associations when they were just getting started. Although their answers may be especially valuable for today’s YPs, these lessons are worth heeding at every stage of an association career.

November/December 2018 Issue

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Features

  • Cover Story: Why You Need a Pricing Strategy
    By: Mark Athitakis
    Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you define the value of something? Will members revolt against a price increase? But pricing shouldn’t be guesswork: Patience, testing, research, and a little courage can lead you to the right number. 
  • International Chapters Fuel Global Growth
    By: Tim Ebner
    When looking to grow globally, many associations tap the power of international chapters to pursue the mission worldwide by bringing staff and volunteers together at the local level. Here’s how three associations are deploying international chapters, at different stages of maturity, to build on business and membership opportunities abroad. 
  • How Does Your Salary Measure Up?
    By: Samantha Whitehorne
    You’re an association professional with a specific job role and skill set that you can readily describe on your resume and elaborate on in an interview. But do you know what you’re worth in the association job market? Some insights from the latest ASAE Compensation & Benefits Study