How to Create Safer Events By:Allison Torres Burtka
Concerns about safety and security are never far from people’s minds, and recent attacks have put these worries front and center for associations that are planning conferences. Here’s how the industry is working to create safer venues for meetings and other events.
Give Conference Content a Longer Life By:Mark Athitakis
The valuable knowledge delivered at your conferences deserves a life that lasts longer than a few days. From livestreaming and hashtags to webinars and podcasts, associations are getting savvier at making conference wisdom part of a year-round content strategy that adds value for attendees and engages a wider audience.
Attendee-Friendly Meeting Site Selection By:Alex Beall
Your choice of a meeting location shouldn’t be all about you. Just as important is how a destination will improve the attendee experience. From affordability to convenience to at-the-ready technology, your attendees’ expectations are rising. Here’s how to deliver on them.
Member Acquisition Tactics to Deliver High ROI By:Tim Ebner
Membership is growing for many associations, but they’re not all seeing the same return on investment for member acquisition. With new digital marketing tactics and growing sophistication in reaching members in their favorite social media channels, associations are finding ways to both recruit broadly and target narrowly, resulting in high-value returns.
How Small-Staff Associations Go Global By:Emily Bratcher
Developing a successful global strategy is difficult even for the largest associations. So imagine doing it with a staff of 25 or fewer. Here are stories of associations that haven’t let staff size stop them from serving their members and meeting their strategic goals around the world.
Trickle-Down Governance: Delivering a Secure Connection Through a Board Portal By:Tim Ebner
Board portals are helping to bring board members closer together and serve as a central hub for an exchange of resources and information. Increasingly, these platforms are being used to share meeting minutes, record votes, and deliver secure communications. And in some cases, the tool is being passed on as a member benefit.
3 Lessons: Think Globally and Take Small Risks
Johnnie White, CAE, director of global education, meetings, and strategic partnerships at the American Academy of Otolaryngology, says successful leaders are team players who don’t go it alone.
Shore Up Your Meeting Contracts in Uncertain Times By:Jeff Altman
If you’re in charge of meetings, you need to consider the possibility that civil unrest, travel bans, and political turmoil could disrupt your event. Here’s some practical advice for negotiating meeting contracts in unpredictable times.
Idea Bank: A Newspaper for Kids By:Alex Beall Sheep Reporter, a newspaper-style publication from the American Sheep Industry Association, teaches children about sheep in hopes of getting them interested in the industry.
How a Taxonomy Helps Your Web Users Find Their Way By:Alex Beall
Your taxonomy dictates how your content management system categorizes and labels essential information. Taking a strategic approach to building, implementing, and maintaining a taxonomy structure can help your members find the content they want and need most.
Data: Cybersecurity Trouble Ahead
Do you feel safe from cyberattacks? According to a new survey of IT security professionals, most believe they will experience a cyberattack this year.
I Can’t Live Without My … BuzzSumo
This online tool lets you track topics and issues trending in your space, in turn helping you develop relevant content for your audience.