Associations Now - 2017

January/February 2017 Issue

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Features

  • Cover Story: 3 Trends in Association Benefits
    By: Emily Bratcher
    Competitive salaries are a big talent draw, but association employees are also looking for benefits that pay off for themselves and their families. Here’s what the latest ASAE Foundation research reveals about trends in association benefits.
  • Reinventing the Association Office Space
    By: Alex Beall
    From unassigned work areas and flexible meeting rooms to wellness features and amenities, these four associations have found ways to boost productivity and staff morale by selecting and designing new office spaces.
  • A Life of Bleisure
    By: Mark Athitakis
    Meeting attendees are looking for more ways to mix business and leisure on the road. From post-conference tours to day trips to planned downtime, associations are stepping up to help them maximize their "bleisure" time.

March/April 2017 Issue

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Features

  • Cover Story: The Age of Agile Advocacy
    By: Tim Ebner
    In light of a new administration and Congress, associations are taking a fresh look at their government relations strategy and tactics. A key word for 2017: agility.
  • Career Growth After 50
    By: Karla Taylor
    What must association professionals over 50 do to shape their careers and futures? Become skilled transitionists.
  • Opening Up Membership to New Groups
    By: Mark Athitakis
    As industries change, associations have been challenged to reassess who qualifies as a member. Many have found strength and greater engagement in expansion.

May/June 2017 Issue

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Features

  • Accelerate Your Web Analytics
    By: Tim Ebner
    Your website gives key stakeholders a doorway to information and resources—all while collecting valuable data about how they behave online. When used correctly, web analytics can provide insights into what your site visitors need from your association.
  • The State of Association Technology
    By: Jenny Nelson
    The ASAE Foundation's Technology Success and Readiness Study sheds light on where association technology stands today and where it needs to go to increase member satisfaction.
  • A Recipe for Successful Teams
    By: Mark Athitakis
    Chef Jeff Henderson's unusual life path has taken him from drug dealing to prison to haute cuisine. Along the way, he's learned plenty about what makes good food and great teams. For both, the right mix of ingredients is essential.
  • Associations Are Shaping the Future of Technology
    By: Emily Bratcher
    Associations are backing some of the hottest trends in tech, from the soaring popularity of apps to the strengthening market for robotics—and they're also helping to raise a future workforce that's more diverse.

July/August 2017 Issue

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Features

  • Cover Story: Young Association CEOs on a Fast Track to the Top
    By: Tim Ebner
    There's a new generation of leaders entering the C-suite, and they're bringing fresh ideas, talent, and experience to the job. But taking the express elevator to the top comes with unique challenges. We talked to three young association CEOs who are making their leadership mark.
  • Check Your Budget Blind Spots
    By: Mark Athitakis
    If you only look directly ahead while planning next year's expenses and revenue, you'll miss what's running alongside you or gaining from behind. And staffers sometimes ignore red flags. Being candid about the numbers and setting up guardrails can improve the process and the outcome.
  • Three Ways to Support Chapter Leaders
    By: Alex Beall
    Chapters provide the help associations need to reach members locally. But to keep things running smoothly, associations must find solutions to make sure components have the help they need to fulfill that purpose.

September/October 2017

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Features

  • How to Create Safer Events 
    By: Allison Torres Burtka
    Concerns about safety and security are never far from people’s minds, and recent attacks have put these worries front and center for associations that are planning conferences. Here’s how the industry is working to create safer venues for meetings and other events.
  • Give Conference Content a Longer Life 
    By: Mark Athitakis
    The valuable knowledge delivered at your conferences deserves a life that lasts longer than a few days. From livestreaming and hashtags to webinars and podcasts, associations are getting savvier at making conference wisdom part of a year-round content strategy that adds value for attendees and engages a wider audience
  • Attendee-Friendly Meeting Site Selection 
    By: Alex Beall
    Your choice of a meeting location shouldn’t be all about you. Just as important is how a destination will improve the attendee experience. From affordability to convenience to at-the-ready technology, your attendees’ expectations are rising. Here’s how to deliver on them.
  • Member Acquisition Tactics to Deliver High ROI 
    By: Tim Ebner
    Membership is growing for many associations, but they’re not all seeing the same return on investment for member acquisition. With new digital marketing tactics and growing sophistication in reaching members in their favorite social media channels, associations are finding ways to both recruit broadly and target narrowly, resulting in high-value returns.
  • How Small-Staff Associations Go Global 
    By: Emily Bratcher
    Developing a successful global strategy is difficult even for the largest associations. So imagine doing it with a staff of 25 or fewer. Here are stories of associations that haven’t let staff size stop them from serving their members and meeting their strategic goals around the world.

November/December 2017

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Features

  • When Is It Time to Sunset a Product?
    By: Tim Ebner
    Associations excel at launching new offerings, but they aren’t nearly as good at letting go when something outlives its usefulness. Discontinuing a product or service can be painful, but it pays off to manage your portfolio with a focus on meeting member needs and the organization’s goals.
  • What's Next in Association Learning?
    By: Allison Torres Burtka
    Do your education offerings deliver what you want them to? If you’re looking to reinvigorate your professional development program, current trends suggest that opportunities lie in assessing what you’re trying to accomplish, harnessing data, rethinking content and delivery, and trying some unconventional approaches.
  • A Path to Better Decisions
    By: Mark Athitakis
    From strategic planning to everyday operations, associations are often stymied when it comes to clear decisions. Here is how a few experts chose to choose wisely.
  • What a Specialist Consultant Can Help You Achieve
    By: Kristin Clarke, CAE
    For associations seeking consulting help, one size doesn’t fit all. While many consultants have knowledge of a range of association management disciplines, others bring niche expertise—often developed in a former life as an association professional—that can provide the specific assistance an organization needs.