Cover Story:Amid Controversy, Should You Move Your Conference? By:Mark Athitakis
Associations contract with host cities and conference venues years in advance, but the political winds blow on their own timeline. In 2016, a year marked by adoption of controversial legislation in a handful of states, associations have been challenged to consider whether these laws align with their values. And that has forced hard choices about where and how members gather. Here's how two groups responded.
Attract Millennials to Your Meeting By:Allison Torres Burtka
You have loyal, long-time conference attendees—that's great. But to keep your events thriving for the long term, you need to engage your millennial members. How are you changing your conferences to appeal to a new generation?
Transform Ordinary Meetings into Extraordinary Experiences By:Karla Taylor
When people pay for travel and registration to attend a conference, plus leave work and family behind, they’re not looking for the “same old.” Instead, they want an experience to remember. Industry experts share five steps to make that happen.
How to Get the Diversity Data You Need By:Joe Rominiecki
As associations grow their diversity and inclusion efforts, they realize a fundamental need to understand the demographics of their members. But personal information isn’t always easy to get. Here’s how a few associations are collecting the data they need to serve diverse audiences and measure progress toward their D+I goals.
Better-Rated Performance Reviews By:Mark Athitakis
Old-fashioned performance reviews are too infrequent, impersonal, and stressful, according to many association employees and managers alike. Some organizations are finding a better way.
Library Associations Promote Early Reading By:Alex Beall
Through the Every Child Ready to Read program from the Public Library Association and Association for Library Service to Children, librarians empower parents to put their kids on a path to reading.
Build Teams to Focus on Priorities By:Julie Shoop
You may be getting lots of things done, but if they're the wrong things, your problem could be structural. Here's how one CEO reorganized staff teams to ensure collaboration on what the board said mattered most. Side benefits: Engagement ramped up, communication improved, and future leaders emerged.
3 Lessons: Serenity Now
Jennifer Tomb, CAE, assistant director of meetings and exhibits at the American Society for Microbiology, has a formula to keep calm and carry on. It includes saying two magic words and channeling MacGyver.
Beware Hashtag Hijacking By:Derrick Perkins
One expert shares four ways to keep your social campaigns from being taken hostage by detractors or users who adopt it in posts that have nothing to do with your message.
How Does Your IT Strategy Stack Up?
More associations are taking a strategic approach to technology, but they may not know where to begin. A new assessment tool, developed by ASAE based on ASAE Foundation research, will help associations evaluate their tech strengths and weaknesses. Charles Colby, founder of Rockbridge Associates, which helped ASAE develop the tool, explains why assessment is critical.
I Can’t Live Without My…Skype for Business
This easy-to-use, one-on-one communication tool syncs with Office programs. Gretchen Steenstra of Delcor Technology Solutions shares how it helps her in her day-to-day communication.
Data: Defending Cybersecurity Breaches
Cybersecurity breaches remain a massive concern for everyone, which is why the National Governors Association is making it a top priority. A look at the number of attacks one state has already endured this year.
Balancing Member and Nonmember Needs By:Joe Rominiecki
Associations have longtime members, new members, lapsed members, and never-members. How do you engage them all? It helps to understand their different needs.
Commit to Data-First Engagement By:Joe Rominiecki
Want to boost participation in your association? Show members how they measure up. Here are the three keys to one association's successful engagement campaign.
Future Conference Formats By:Samantha Whitehorne
The German Convention Bureau, in partnership with the European Association of Event Centres and Fraunhofer Institute of Industrial Engineering, revealed six conference formats that will likely grow in popularity.
Destination: Boise By:Samantha Whitehorne
Idaho’s capital city offers something for everyone. On the list: an expanded convention center, new and improved hotel inventory, and unique venues.