Cover Story:Resolutions From the C-Suite By:Allison Torres Burtka
It's that time of year. Here's what four associations' C-suite executives are resolving to accomplish for their staff and members in 2017. Also, for your own resolutions: tips for how to set goals you can really achieve.
Future-Proof Your Marketing Team By:Emily Bratcher
With all of the seismic shifts in technology, tools, and even customers, the marketing function within associations looks very different today than it did a decade ago. That means the skills required to do the job are in constant flux.
The Power of Podcasts By:Mark Athitakis
Conversational and quirky, association podcasts can be much more than shop talk. Done right, they can engage professional members with a need to know and larger audiences with niche interests. Do podcasts have a place in your content strategy? Three association podcasters share what they've learned from behind the mic.
Get the Best From Volunteers By:Mark Athitakis
A new study sheds light on how to help your valued volunteers succeed and feel fulfilled in the work they do for you. How? Treat them more like your staff.
3 Lessons: Aim High
For Joanne Joham, CMP, CMM, regional director, North America, at the International Congress and Convention Association, accomplishment comes from hard work and supporting others.
Money & Business
Wine Group and Travel Agency Pair Up for Nondues Revenue By:Emily Bratcher
The American Wine Society works with a travel agency on creating a European wine cruise tailored to AWS members. For minimal effort, AWS offers members a great benefit, which also brings in nondues dollars.
How to Manage Cloud Apps By:Mark Athitakis
Using teamwork, transparency, and increased communication, associations can give employees access to apps without worrying about the security risks that come along with it.
I Can't Live Without My … Penultimate
J. Scott Douglas, senior director of membership and business development at the National Strength and Conditioning Association, shares why he loves this tool that lets you keep the handwriting but toss the paper.
Data: Fastest-Growing Cloud Apps
Organizations of all sizes are increasingly using off-the-shelf cloud apps to do their work. A look at the 10 that grew that most in 2015.
What to Ask New Members By:Joe Rominiecki
Not sure the right questions to ask members when they join your organization? Learn how one association's ask lead to a new membership structure and strategy.
Data: How Chapters Are Structured
What the 2016 Chapter Benchmarking Study by Mariner Management & Marketing reveals about the structure of how chapters are incorporated.
Host a Trivia Contest at Your Next Event By:Samantha Whitehorne
Hosting a trivia night at your next get-together is the perfect way for attendees to show their competitive side and for your association to build camaraderie.
Destination: Kansas City By:Samantha Whitehorne
Thanks to flexible convention facilities, a convenient streetcar system, and ample food and venue choices, Missouri's largest city is sure to welcome attendees.
How to Communicate Like an Executive
Career advice from Carol Vernon, certified executive coach, principal of Communication Matters, on how association professionals can boost their executive-level communication skills.
How I Got Here: Jacob Wilder
A look at how the director of communications and technology at the Building Owners and Managers Association of Georgia got to the job role he has today.
Make the Right Choice of Consultant By:Karla Taylor
If you're charged with selecting the best consultant to work with your association on a key project, the choice may be one of the most important business decisions you ever make. Here are five top tips to help you get it right.