Associations Now - November/December 2016


  • Cover Story: Resolutions From the C-Suite
    By: Allison Torres Burtka
    It's that time of year. Here's what four associations' C-suite executives are resolving to accomplish for their staff and members in 2017. Also, for your own resolutions: tips for how to set goals you can really achieve.
  • Future-Proof Your Marketing Team
    By: Emily Bratcher
    With all of the seismic shifts in technology, tools, and even customers, the marketing function within associations looks very different today than it did a decade ago. That means the skills required to do the job are in constant flux.
  • The Power of Podcasts
    By: Mark Athitakis
    Conversational and quirky, association podcasts can be much more than shop talk. Done right, they can engage professional members with a need to know and larger audiences with niche interests. Do podcasts have a place in your content strategy? Three association podcasters share what they've learned from behind the mic.


The A List


  • Get the Best From Volunteers
    By: Mark Athitakis
    A new study sheds light on how to help your valued volunteers succeed and feel fulfilled in the work they do for you. How? Treat them more like your staff.
  • CEO to CEO: Preparing for New Volunteer Leadership
    Four association CEOs discuss how they prepare for the new incoming board chair.
  • 3 Lessons: Aim High
    For Joanne Joham, CMP, CMM, regional director, North America, at the International Congress and Convention Association, accomplishment comes from hard work and supporting others.

Money & Business


  • How to Manage Cloud Apps
    By: Mark Athitakis
    Using teamwork, transparency, and increased communication, associations can give employees access to apps without worrying about the security risks that come along with it.
  • I Can't Live Without My … Penultimate
    J. Scott Douglas, senior director of membership and business development at the National Strength and Conditioning Association, shares why he loves this tool that lets you keep the handwriting but toss the paper.
  • Data: Fastest-Growing Cloud Apps
    Organizations of all sizes are increasingly using off-the-shelf cloud apps to do their work. A look at the 10 that grew that most in 2015.


  • What to Ask New Members
    By: Joe Rominiecki
    Not sure the right questions to ask members when they join your organization? Learn how one association's ask lead to a new membership structure and strategy.
  • Welcome New Members With a Phone Call
    By: Joe Rominiecki
    How the Academy of Managed Care Pharmacy has made phone calls from volunteers a key ingredient in its member onboarding efforts.
  • Data: How Chapters Are Structured
    What the 2016 Chapter Benchmarking Study by Mariner Management & Marketing reveals about the structure of how chapters are incorporated.


  • Host a Trivia Contest at Your Next Event
    By: Samantha Whitehorne
    Hosting a trivia night at your next get-together is the perfect way for attendees to show their competitive side and for your association to build camaraderie.
  • Destination: Kansas City
    By: Samantha Whitehorne
    Thanks to flexible convention facilities, a convenient streetcar system, and ample food and venue choices, Missouri's largest city is sure to welcome attendees.

Brain Power

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Supplement: Guide to Consulting Services

  • Make the Right Choice of Consultant
    By: Karla Taylor
    If you're charged with selecting the best consultant to work with your association on a key project, the choice may be one of the most important business decisions you ever make. Here are five top tips to help you get it right.