Associations Now - March/April 2016


  • Cover Story: Aligning Revenue With Mission
    By: Katie Bascuas
    As associations face pressure to develop new and innovative revenue-generating products and services, the most successful ones are leveraging what they already know and do well—starting by keeping their missions and industry know-how in mind.
  • A Tale of Two CEOs: The Association Expert and the Industry Veteran
    By: Joe Rominiecki
    Success as an association CEO takes strong association management acumen and a deep understanding of members. But most CEOs come with career experience in one or the other, as association professionals or industry practitioners. Two new executives share how they've adapted in their first year on the job. Though their backgrounds are widely different, their stories are much alike.
  • A Big Boost for Associations in Africa
    By: Mark Athitakis
    Africa has a growing economy and burgeoning professional class. What's missing are professionals leading their industries and opportunities for them to meet. With a new society, Africa is getting serious about association management.


The A List


  • Who Should Choose Your Volunteer Leaders?
    By: Katie Rucke
    How your board and elected officers are chosen can make a difference in both the composition and culture of your leadership. Here's how one association used a hybrid approach to board and officer elections that changed its leadership dynamics for the better.
  • 3 Lessons: Authentic Leadership
    Barbara Long, CAE, senior director, governance and executive affairs at the Association for Professionals in Infection Control and Epidemiology, shares lessons she's learned about embracing who you really are and giving back to colleagues and community.
  • CEO to CEO: Looking Beyond the Corner Office
    Four association CEOs share the positions they'd be willing to take after completing their tenure as CEO.

Money & Business

  • From Eight Meetings to Only One
    By: Samantha Whitehorne
    By moving from eight separate meetings to one unified experience, the Consumer Bankers Association better serves member needs and created a larger brand and event platform that produces more ROI.
  • Avoid Election-Year Pitfalls
    By: Audra J. Heagney
    In conducting political activities in an election year, nonprofits must step carefully to stay in line with federal tax law. Here's a quick review of the rules.
  • Get the Most Out of Your Career Center
    Tom Aley, vice president, client management and analytics, at Boxwood Career Solutions shares some current trends and advice that will help ensure your career center is up to date.
  • Idea Bank: Road Show Captures Industry Snapshot
    By: Alex Beall
    The National Retail Federation took a U.S. road trip to spotlight industry stories, meet with members, and recruit new ones.
  • Data: The Tortoise and the Hire
    It takes a really long time to hire a new employee these days. What gives?


  • 6 Steps to a Complete Website Overhaul
    By: Katie Bascuas
    An inside look at how the American Chiropractic Association embarked on the process to take its website from stale to timely. Doing a deep dive, developing a content strategy, and establishing workflow were among the six steps.
  • Future Proof Your Current E-Learning Program
    It's important to invest in your e-learning program so that it's ready for the future. Here's how to leverage new education technologies without the complete disruption—or replacement—of the current infrastructure. Deb McMahon, CEO of Scietent, explains.
  • I Can't Live Without My ... Outlook
    Maddy Marchildon, director of association management and consulting services for Redstone Agency, Inc., shares why this old standby helps keep you organized and running on time.


  • How Sponsored Membership Could Expand Your Reach
    By: Joe Rominiecki
    If hard-to-reach members are reluctant to join, perhaps you could get someone else to pay for them. That's what the Society of Plastics Engineers did for student members, partnering with another plastics-industry association to sponsor student memberships. Could a similar model work for you?
  • Get More From Member Stories
    By: Joe Rominiecki
    Data is great, but it tends to defuse your audience's emotion and enthusiasm. Here's how to find and share stories that inspire action.
  • Data: Engagement Plans Pay Off
    Associations with formal member-engagement plans say they improve performance in a variety of association metrics.


  • A Meeting's Revved-Up Customer Service Initiative
    By: Samantha Whitehorne
    In a nod to the industry the Automotive Aftercare Products Expo represents, 35 "Ask Joes" were positioned in "Service Stations" and throughout the expo hall to answer attendee questions and point them in the right direction.
  • Destination: Miami
    By: Samantha Whitehorne
    Florida's second-largest city features a convention center with a prime location, a variety of venues, and hotels that suit every attendee's wallet. All reasons why The Magic City is rues to charm your event attendees.

Brain Power

  • Books: What's Behind Winning Ideas
    By: Kristin Clarke, CAE
    Three books take a look at the thinking that produces great ideas, ways to influence and improve online behavior, and how to use content to build audience and create successful organizations.
  • How to Make Travel Purposeful
    By: Kristin Clarke, CAE
    Adam Braun, who spoke at ASAE's 2016 Springtime Expo, says associations execs should take something they frequently do—business travel—and turn it into a learning experience by approaching it purposefully.
  • How I Got Here: Michael Cummings
    He may be the principal of Deco by Tate/Cumming today, but it was 20-plus years ago as a babysitter that Michael Cummings first uncovered his unique selling point and discovered marketing.

[email protected]

  • Associations Score Wins in Budget Deal
    By: Chris Vest, CAE
    Congress's 2015 year-end budget package brought good news for the association community. Lawmakers delayed the "Cadillac tax" provision of the Affordable Care Act and blocked IRS plans to issue new rules for nonprofit political activities.