Associations Now - July/August 2016


  • Cover Story: What Four Leaders Learned from Athletic Competition
    By: Allison Torres Burtka
    As the world turns its attention to the Summer Olympics, four athlete-executives—two of them former Olympians—tell how pursuing excellence in sports made them better leaders.
  • Member Retention: Hard Work, but Somebody's Gotta Do It
    By: Joe Rominiecki
    Here's a little secret from membership-savvy associations: While new-member acquisition offers the thrill of the chase, member retention brings long-term stability. It's built on engagement, value, and connection, and it starts the day a member joins.
  • Navigate Your Next CEO Departure
    By: Joe Rominiecki
    The departure of an association CEO doesn't need to feel like jumping off a cliff. With a solid succession plan and clear roles for the board, staff, and outgoing executive, an association can traverse the leadership transition with confidence and continuity.


The A List


  • Breaking Up With an Out-of-Sync Chapter
    By: Mark Athitakis
    Sometimes you can fix a broken relationship with a "rogue" chapter, but other times you have to let it go. Here's how one association managed the transition--and eventually brought the group back into the fold.
  • CEO to CEO: Staying Relevant
    Four association CEOs discuss how they stay up to date on new trends and keep their knowledge and expertise current.
  • 3 Lessons: Success Stories
    Guillermo Ortiz de Zarate, director, information systems, at the National Council of Architectural Registration Boards, says hire well, challenge your ideas, and don't postpone happiness.

Money & Business

  • How a Weekly Chat Paid Off
    By: Samantha Whitehorne
    The Intellectual Property Owners Association launched a one-hour webinar series back in 2009 that has benefited its members and the organization’s bottom line. A look at the no-frills professional development opportunity.
  • Polish Up Your Conflict-of-Interest Policy
    By: Jonathan T. Howe
    Do you have the right policy in place to manage conflicts-of-interest that may arise on your board and compromise good governance? If you need a refresher on what constitutes a conflict and what you need in your policy, read on.
  • Idea Bank: Haiku by Hashtag
    By: Alex Beall
    The American Copy Editors Society increases its visibility through a Twitter-based contest that lets copy editors show off their love of grammar.
  • The Fix: Getting Coverage in Case of a Breach
    Data breaches are now a matter of when, not if. Here are cyber insurance options for when cybersecurity isn't enough protection.
  • Data: Robots Are Coming for Your Job (But Not Mine)
    A majority of Americans believe that automation will displace human jobs in the next 50 years, but most also think their own particular jobs are safe.
  • Associations USA: Maryland
    Associations are everywhere. Here's a snapshot from the Old Line State.


  • Maximize Mobile
    By: Michael Jones
    The mobile revolution is creating opportunities for associations to serve their members anywhere, anytime, often via their own apps. What would make your app so valuable that it would earn a spot on your members' small screens?
  • Is Cloud Technology Right for You?
    You’ve heard all about cloud technology, but what is it, really? Paul Lundy, president of software solutions provider Fonteva, explains how cloud and single-tenant software options differ and what associations should consider in deciding which solution fits their needs.


  • Growth Via Online Community
    By: Joe Rominiecki
    The American Society of Plant Biologists aims to broaden its influence engaging any and all plant scientists in an online community--not just its own members.
  • Workforce Shifts Demand Membership Evolution
    By: Joe Rominiecki
    As global forces change the way we work, associations must adapt to the evolving challenges that their members face. Here’s three tips for serving a changing industry.
  • Data: A Look at One Association's 7-Year Growth Streak
    Books are not dead, at least as evidenced by membership growth at the American Booksellers Association. ABA's success points to the power of industry leadership in the face of economic challenge.


  • Attendee Badges With Personality
    By: Samantha Whitehorne
    Attendee badges can do much more than share names, titles, and organizations. In fact, they can spark engagement thanks to ribbons and ribbon walls.
  • Destination: San Antonio
    By: Samantha Whitehorne
    Alamo City is a welcome retreat for attendees thanks to its recently renovated convention center, easy access to both the east and west coasts, and its miles of walkways that link venues with hotels, restaurants, and shopping.

Brain Power

  • Books: The Third Wave, The Healthy Workplace, and Scrappy
    By: Kristin Clarke, CAE
    Three new publications that take you into the next digital revolution, share how to improve employee well-being, and give you tips to develop a bigger competitive mindset.
  • Donor Loyalty: Get Givers to Graduate to Repeat Donations
    By: Kristin Clarke, CAE CEO Charles Best built a $35 million nonprofit on long-term loyalty. He shares three tips on how to create a direct connection between donor and recipient that builds the relationship and proves the impact of a gift.
  • How to Share Your Accomplishments
    Career advice from Carol Vernon, certified executive coach, principal of Communication Matters, on how to bring attention to your successes without coming off as an over-promoter and bragger.
  • How I Got Here: Tammy Barnes
    The lessons she learned as a salesperson at Sheetz has made Tammy Barnes the leader she is today. As the current director of operations for the state advocacy office at the American Psychological Association, she always uses past experience to better serve members.

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Supplements: Guide to Association Management Companies

  • How AMCs Can Help When It’s Time for Growth
    By: Karla Taylor
    Three FAQs about how an association management company can help an association experiencing the excitement and challenges that come with growth.
  • How AMCs Can Help When It's Time to Go Global
    By: Christine Umbrell
    If your association has begun to look past U.S. borders, you may soon be navigating unfamiliar business practices in drastically different economies. Fortunately, many association management companies have the experience to guide your association into unexplored territory.
  • How AMCs Can Help When It's Time for a Transition
    By: Karla Taylor
    Five ways that your association could benefit from working with an AMC when your circumstances are changing and your association must, too.