November - December 2015


  • Cover Story: Association Advocacy in a New Era of Political Campaigning
    By: Mark Athitakis The 2016 race proves that political campaigns are more full of surprises than ever. In response, association government relations strategies need to be nimbler and better prepared to leverage every advocacy opportunity.
  • How New CEOs Can Change Organizational Culture
    By: Jamie Notter and Maddie Grant, CAE New CEOs have a golden opportunity to embark on the difficult work of changing organizational culture. But it doesn't last forever. These four lessons from CEOs who have been there can help other leaders seize the day.
  • Creating Content That Clicks With Members
    By: Kristin Clarke, CAE Organizations have plenty of content to share, but knowing its purpose, place, and intended audience can help shape a strategic content marketing plan that helps you deliver on member needs and build deeper relationships.


The A List


  • Developing Global Strategy with a Simple Matrix
    By: Mark Athitakis For the Institute of Management Accountants, accelerating membership growth overseas meant it was time to get serious about a global strategy. A simple matrix helped IMA bring a complex issue into clearer focus.
  • 3 Lessons: Sound Management
    Lane Velayo, CAE, executive director of the Indiana Music Education Association, knows the value of creativity and improvisation, especially in small-staff organizations.
  • CEO to CEO: Proudest Moment of 2015
    Four association CEOs share an accomplishment their organizations had in 2015 that they are most proud of. On the list: a reimagined meeting, new volunteer structure, and an award for advocacy work.

Money & Business

  • The New Elements for Selling Advertising
    By: Samantha Whitehorne A few years back the American Chemical Society found that its sales and marketing teams were working in silos and without the guidance of data. So it started to rethink its efforts. The results: a 338 percent increase in sales leads and a close rate that grew 25 percent.
  • Prepare to Be Hacked
    By: Jefferson Glassie, FASAE Don't make the mistake of thinking hackers aren't interested in anyone but big-box retailers. It's all but certain that your association will suffer a cybersecurity breach at some point in the future. Here are four steps you can take now so you're ready when it happens.
  • Don't Get Misled By the Illegal Practice of "Slamming"
    Tracy McMenamy, customer service manager at APPI Energy, explains how misleading salespeople are switching energy contracts without account holders' permission.
  • Idea Bank: A Map of Members' Service Projects
    By: Rob Stott Using data compiled from years of entries for one of its awards programs, the American Bankers Association launched an interactive map that lets users explore progams and community service projects run by its members.
  • Data: Mobile Video Keeps Growing and Growing
    We like television, and we like our smartphones, so the latest numbers from YouTube showing the enormous mobile usage of its content is no surprise.
  • Associations USA: Illinois
    Associations are everywhere. Here's a snapshot from the Prairie State.



  • Sense of Belonging Spurs Member Referrals
    By: Joe Rominiecki The National Cattlemen's Beef Association holds its member recruiters in high regard, and rewards them nicely. Its "Top Hand Club" members are also driven by knowing their crucial role in supporting the health of the industry.
  • Engagement Ideas From Public Broadcasting
    By: Joe Rominiecki A study on the ways public broadcasting stations are evolving to create new relationships with members, beyond the standard pledge drives, offers intriguing ideas for associations.
  • Data: How Do You Renew?
    By: Joe Rominiecki A look at the various payment options associations offer to members for their membership dues.


  • The Meetings Industry Gives Back
    By: Samantha Whitehorne With the launch of the Meetings Industry Fund, several industry leaders hope to help meeting professionals in crisis. The fund will provide assistance to those who may require financial assistance following a medical emergency or sudden job loss.
  • Destination: Milwaukee
    Wisconsin's largest city offers association meeting planners lots of options to choose from. On the list: museums and historical attractions, unique team-building activities, and a convenient convention center that connect to 1,200 hotel rooms.

Brain Power

  • Books: Breaking Down Organizational Barriers
    By: Kristin Clarke, CAE Three of the latest must-reads tackle topics relevant to every association exec. Among them: how to break down silos that are slowing business down, how to manage employees using the latest neuroscience findings, and the science of who gets what.
  • Big Data Is A Big Deal
    By: Kristin Clarke, CAE Former journalist Rick Smolan, who is speaking at ASAE's 2016 Great Ideas Conference, discusses why big data is a big deal and why by undervaluing it most associations are hindering innovation.
  • What's Next in Your Career?
    By: Pegotty Cooper Pegotty Cooper, a certified career coach, discusses what steps a person should take when they get bored by his or her job and decide it's time for something new. First tip: Don't go it alone.

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  • Planned Healthcare Plan Tax Already Pinching Employers
    By: Chris Vest, CAE Supporter is growing among lawmakers from both sides of the aisle to replace or replace the so-called Cadillac tax that threatens to hit one-in-five U.S. employers when it takes effect in 2018.


  • Whose Work Is It, Anyway?
    By: Karla Taylor When negotiating the use of intellectual property contributed by volunteer consultants, it's better to be collaborative and creative than grasping and grouchy. Approached with the right attitude, these often-touchy conversations can lead to positive outcomes for all.