May June 2015


  • Cover Story: The Promise of Personalization for Associations
    By: Joe Rominiecki Associations have the data to customize products based on members' individual qualities and preferences, but they've often lacked the technology and know-how to do it at scale. That's about to change. As some early examples from associations show, personalization may finally be a problem we can solve.
  • How Leaders Can Be Strategic About Technology
    By: Mark Athitakis Technology is tightly linked to an association's strategy and budget, and staff and members use its tech infrastructure every day. But CEOs still often give it short shrift. Here's how leaders can better connect technology and business results.
  • Bringing Back Conversation in the Digital Age
    By: Kristin Clarke Only now do we seem to get it: Our phone use is out of control. Ditto for tablets and laptops. Ironically, these obsessions are hurting, not helping, real communication. Digital culture expert Sherry Turkle is calling for a return to conversation, "the most human—and humanizing—thing that we do."
  • Why You Should Book Your Meeting in a Smaller City
    By: Melanie D.G. Kaplan Not every city has the built-in appeal of major meeting destinations like Chicago or San Francisco. But competition for conference business is heating up as cities nationwide have invested heavily in the infrastructure necessary for top-notch meeting experiences. Why would you book your meeting in a place like Pittsburgh or Detroit or Reno? You might be surprised.


The A List

  • Ask the CEO: International Association of Forensic Nurses
    Carey Goryl, CAE, CEO of the International Association of Forensic Nurses, shares how her organization is working to end interpersonal violence worldwide.
  • How a Shift in Thinking Helped One Association Reach a New Audience
    By: Rob Stott The Professional Ski Instructors of America and the American Association of Snowboard Instructors wanted to get more people with disabilities on the ski slopes, but it had been unsuccessful in reaching adaptive instructors. Here's how it changed strategies and soon reached 11,000 instructors and more than 20,000 students.
  • Social Media Strategy in China
    By: Katie Bascuas Viola Chan, marketing manager at the Institute of Management Accountants in Beijing City shares some insights into the association's social strategy and how it's similar and different from U.S. organizations.
  • Comings & Goings: May/June 2015
    New hires and personnel moves in associations.


  • Think Beyond the Typical RFP
    By: Addy M. Kujawa, CAE Request for what? It’s time to look past that old and tired request for proposal. One association executive gives a primer on several different options.
  • 3 Lessons: Well Traveled
    A childhood on the move taught Gene S. Terry, CAE, executive director at the American Society of Hand Therapists, about the importance of flexibility and discipline.
  • CEO to CEO: First Day on the Job
    CEOs talk about what their priorities would be during the first day at a new association. Most agree: Meeting face-to-face with staff and is critical.
  • From Where I Sit: Don't Delegate Everything
    By: Jay Karen, CAE Why too much "CEO stuff" might leave you out of touch with the real work of your association.

Money & Business

  • The Pluses of Repurposing Content
    By: Samantha Whitehorne Associations have lots of content sitting around. By repurposing it, you can not only bring it back to life and add another member benefit, you may also be able to boost your association's bottom line. 
  • IRS Ramps Up Scrutiny Of UBIT Losses
    By: Laura Kalick Current tax law lets you offset your unrelated business income if your non-mission-related business activities result in a loss. But if you write off those losses, document them carefully: The IRS is watching.
  • Savvy Event Marketing Strategies
    Take your event marketing to the next level with these insider tips on current trends and best practices.
  • Idea Bank: One-Hour Problem Solving
    By: Rob Stott For one session at CoreNet Global's Summit, attendees brought real-world examples of problems they were facing at their organization. They were broken into groups and given 60 minutes to find a solution.
  • Data: How Millennials Want to Do Business
    A new survey shows millennials' preferences for B2B interactions differ in some key ways from organizations' current practices.


  • Lessons From a Cyberattack
    By: Katie Bascuas Hackers aren't simply targeting multi-million dollar corporations, as the Cabinet Makers Association found out earlier this year. After its website was hacked, CMA underwent a tumultuous few days ensuring no valuable information was stolen and trying to get the site back up and running.
  • Going Digital Can Refresh Old Content
    By: Katie Bascuas Ready to take your hardcopy content into the digital age? Mark Gross, CEO of Digital Conversion Laboratory, shares some tips on the document-conversion process.
  • I Can't Live Without My ... Venmo
    By: Katie Bascuas Having lunch with a bunch of friends or coworkers? This mobile app eliminates the need for those awkward post-meal, bill-splitting conversations.


  • Which Members Matter Most?
    By: Joe Rominiecki Segmentation means deciding which members are most valuable to your association—a set process most associations have struggled with out of long-held notions of fairness.
  • Pay What You Want: Less Crazy Than It Sounds?
    By: Joe Rominiecki A study of U.S. synagogues that have adopted a "pay what you want" model in place of their traditional dues structures offers some intriguing possibilities for associations.
  • Data: Why Don't They Join? (Scholarly Society Edition)
    The top-cited reasons for not joining an association, according to a broad survey of members and nonmembers of scholarly societies.


  • Why Robots May Be Your Next Meeting Attendees
    By: Samantha Whitehorne If you're looking to make your meeting more accessible to attendees and speakers who are unable to attend for some reason, you may want to consider bringing in a robot.
  • Destination: Charleston, South Carolina
    By: Samantha Whitehorne A convenient convention center, myriad waterfront venues, and delicious and plentiful food options make South Carolina's oldest city the total package for your next meeting on any size.

Brain Power

  • Books: Character Counts
    By: Kristin Clarke Return on Character, a new book by Fred Kiel, reveals the power of a CEO’s character in demonstrating value and achieving results. Also reviewed:Captivology and 9 Powerful Practices of Really Great Mentors.
  • Why Promise Keeping Matters
    By: Kristin Clarke Promises make a difference in the world—for others and yourself, says Alex Sheen, founder of the nonprofit Because I Said I Would. Learn why you must make yourself accountable for those you make.
  • Make Yourself Promotable
    By: Cheryl Palmer Cheryl Palmer, a career coach at Call to Career, says that if you want a promotion, you better prepare. Try these four things to position yourself for your next career move.
  • How I Got Here: Marc Lassalle
    Twenty-five years ago he was a lifeguard for the U.S. Armed Forces, and now he’s associate director of the Mechanical Contractors Association of Kansas City. Learn how he got there and his stops along the way.

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  • A Look Back at American Associations Day
    By: Chris Vest, CAE Lawmakers heared from hundreds of association execs during ASAE’s annual legislative fly-in in March. Among the issues that were discussed were tax reform and government employees attending conferences and meetings.