March April 2015


  • Cover Story: Association Startup Stories
    By: Melanie D.G. Kaplan You've heard it a thousand times: There's an association for everything. And as new industries and technologies emerge, new organizations arise to represent them. We take a look at three recent association startups, the issues and challenges they've faced as they've taken their first steps, and their goals for the future.
  • Who Observes Your Reserves?
    By: Mark Athitakis Most financially healthy associations have reserves invested for a rainy day. But who keeps watch over the nest egg? Small associations are less likely to use finance and investment committees, but they might benefit the most from extra eyes on the bottom line.
  • Member Engagement: From Participation to Relationships
    By: Anna Caraveli Your association needs to do more for members than provide benefits and volunteer opportunities. You need to build a relationship with them. Here's a look at the new meaning of engagement.


The A List


  • Keep Your Board Minutes Brief
    By: Mark Athitakis When it comes to documenting your board meetings, less is more. Here's what does—and doesn't—belong in your board minutes.
  • 3 Lessons: Starting Fresh
    Curiosity, honesty, and service are the hallmarks of good leadership, says David Labuskes, CEO of InfoComm International. And sometimes, being the new guy helps.
  • CEO to CEO: Preventing a Data Breach
    CEOs discuss the steps that their organizations are taking to protect sensitive data. Some rely staff training while others employ the help of vendors.

Money & Business

  • The Power of Group Purchasing
    By: Samantha Whitehorne How the National Human Services Assembly got a successful group-purchasing program—which saves participants 33 percent annually—up and running. Plus, three tips on how to do the same for your organization.
  • Review Your Resolutions
    By: Thomas E. Eichhorst, CAE Over time, many associations accumulate a stash of board resolutions, policy pronouncements, and other official statements that no one ever looks at again. To avoid unpleasant surprises down the road, establish a system of periodic review of these documents.
  • Steps to Creating a Video Strategy
    Are you implementing more video creation at your association? Here's some advice from association membership management software provider Personify to help get a video strategy rolling.
  • Idea Bank: A Hub of Inspiration
    By: Rob Stott Members of the Mobile Marketing Association were looking for new ways to get inspired in the work they do. The organization's solution: a new awards program filled with inspiring ideas.
  • Data: Most Common Staff at Associations
    Republicans and Democrats continue their push for comprehensive tax reform. With both parties' plans coming into focus, one thing is clear: they're still miles apart on the right way forward.
  • Associations USA: Florida
    Associations are everywhere. Here's a snapshot from the Sunshine State.



  • Lifetime Value: The Multiplier Metric That Goes Beyond Today's Dues
    By: Joe Rominiecki Every new member is worth potentially much more than just the initial dues he or she pays to join. Lifetime value measures a member's long-term worth to the association, in both monetary and engagement contributions.
  • This Gnome Knows Membership
    A Q&A with a gnome? It's no joke: The traveling mascot of the Kentucky Pharmacists Association shares his advice on member engagement.
  • Data: The Money in Membership
    How lucrative can a career in association membership be? Check out the latest benchmarking data in compensation for various positions in association membership departments.


  • Destination: Cleveland
    Find out what makes Ohio's second-largest city and its many meeting venues rock. On the list: a new convention center, unique event settings, and an easily navigable public transportation system.
  • Do Drones Have a Place at Meetings?
    By: Kristin Clarke While legal, safety, and privacy concerns are leaving the role of drones at tradeshows up in the air, they could turn out to be a must-have in every event planner's toolbox once everything settles.

Brain Power

  • Books: The New Office Cool
    By: Kristin Clarke Three books discuss how to build a culture of impact, using science to build a leading-edge learning organization, and 10 lessons about gamesmanship for women in the workplace.
  • Why Organizational Reinvention Is a Must
    By: Kristin Clarke Josh Linkner, author of The Road to Reinvention, say it's your job to make what you're doing today obsolete. Otherwise, another organization will put you out of business.
  • How to Make the Most of a New Job
    Career advice from Carol Vernon, certified executive coach and principal of Communication Matters, about how to get started on the right foot at a new job.

[email protected]

  • Work Continues on Tax Reform
    By: Chris Vest, CAE Republicans and Democrats continue their push for comprehensive tax reform. With both parties' plans coming into focus, one thing is clear: they're still miles apart on the right way forward.