July - August 2015


  • Cover Story: The Great Talent Chase
    By: Gayle Bennett The U.S. job market has been gathering steam for months, and more and more workers are back in the hunt for their next career opportunity. Associations are uniquely positioned to meet the demand. With the candidate pool looking better than ever, how can you attract the best talent to your organization?
  • The Keys to a Successful Video Strategy
    By: Gayle Bennett Fuzzy animals or cute babies don't have to be the stars of your association's videos to guarantee success. What works best, according to organizations that have already let the cameras roll, is making a commitment to incorporating video into your overall content mix and putting a solid strategy behind it.
  • How to Use Your Influence for Simple Changes
    By: Kristin Clarke, CAE Most people see CEOs as the main influence-wielders, but persuasion guru Robert Cialdini shows how simple "small-big" shifts in language or approach can help anyone positively change others' behaviors—and their own.
  • The Journey to Good Governance
    By: Katha Kissman and Beth Gazley There has never been so much pressure on boards to live up to stakeholder expectations. Most association executives have a book or two on good governance on their shelf. Yet many still ask, "We know what we are supposed to look like, but how do we get there?" New ASAE Foundation research provides some answers, examining associations that have made the journey.


The A List


  • A New Name for a New Mission
    By: Mark Athitakis For the International Literacy Association (formerly the International Reading Association), a name change signaled a new mission for the organization. The shift required its board to adopt a new understanding of what board service was all about.
  • 3 Lessons: Small and Sensible
    According to Jenifer Grady, CAE, a tight budget can be a blessing in disguise, requiring smart decisions about priorities and future plans. One caveat: Sometimes spending a little more is the right thing to do.
  • CEO to CEO: Getting Down Into the Weeds
    Association executives dish on what task they wish they could do that isn't a part of their everyday duties at the moment.

Money & Business

  • A Revenue-Generating Online Directory
    By: Samantha Whitehorne The Arizona Small Business Association launched the ThinkSmallBiz initiative and directory to benefit both members and nonmember alike. Even better: So far it's generated $10,000 in nondues revenue.
  • 4 Trouble Spots in Meeting Contracts
    By: Dawn Crowell Murphy Before you sign your next contract with a meeting facility, pay special attention to provisions regarding attendee attrition, cancellation, contingencies, and liability. The wrong language can land your association in legal trouble.
  • Idea Bank: A Talent Show Fundraiser
    By: Rob Stott A first-year talent competition that doubled as a fundraiser helped America's Blood Centers raise over $30,000.
  • Data: Smaller Parts, Bigger Payments
    Monthly donations lead to more total giving, according to a study of nonprofit fundraising efforts.
  • Associations USA: Pennsylvania
    Associations are everywhere. Here's a snapshot from the Keystone State.


  • Job Interviews Via Video
    By: Katie Bascuas One association's foray into video-based job interviewing has helped the organization expand its reach to a wider talent pool without added costs.
  • A Look Behind ReviewMyAMS.com
    By: Katie Bascuas Choosing an association management system is no walk in the park, which is why Teri Carden created the peer-to-peer review site ReviewMyAMS.com. Here she shares some lessons and advice she's gleaned since launching the site.
  • I Can't Live Without My ... Waze App
    By: Katie Bascuas Avoid traffic delays and one-way streets with this navigation app sourced from community-generated information and reports.


  • Milestone Members Featured on Association Magazine
    By: Joe Rominiecki When the Health Care Compliance Association enrolled its 15,000th member, it celebrated by putting her on the cover of its magazine. It's a practice it's followed for several membership milestones, an effort to highlight the value of a growing community to its members.
  • Free Stuff to Foster Engagement
    By: Joe Rominiecki The Ohio State Association of Nurse Anesthetists sent members a box of freebies in April to kick off a new member-engagement campaign. Find out how a mug and a lunchbag can build member enthusiasm and brand awareness.
  • Data: Millennials Now Biggest Workforce Demo
    In the first quarter of 2015, the millennial generation passed generation X (which had only recently passed the baby boomers) as the largest generation in the U.S. workforce.


  • A New Twist on the Panel Discussion
    By: Samantha Whitehorne How ACPA—College Student Educators International reinvented the traditional discussion format by having audience members become the experts after they "tapped out" a current panel member.
  • Destination: New Orleans
    By: Samantha Whitehorne Crescent City is a unique backdrop for your next meeting in that it offers tons of culture, plenty of opportunities for meeting attendees to give back, and a centrally located convention center.

Brain Power

  • Books: Customized Strategy
    By: Kristin Clarke, CAE Three books look at taking a tailored approach to business goals, how to go about crowdsourcing things both big and small, and a new model for knowledge sharing and skills development.
  • New HR Strategy: Tours of Duty
    By: Kristin Clarke, CAE A new HR approach is reframing the talent wars. Ben Casnocha, LinkedIn's former chief of staff, says workplace tours let employees focus on a specific, finite mission.
  • What First-Time Supervisors Need to Know *
    Career advice from Carol Vernon, certified executive coach and principal of Communication Matters, on how first-time supervisors can build relationships with their employees and become better leaders.
  • How I Got Here: Sheena Kennedy
    The Association of Boards of Certifications' communications and membership manager has come a long way since ringing up customers at a shaved ice shop back in the day.

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