Cover Story:The Meeting Planner's New Strategic Role By:Mark Athitakis Technology advancements, rising competition, and revenue imperatives are changing the meeting planner's role. Today, it's more integral to an association's success than ever. Say hello to the new meetings strategist.
How to Overhaul an Already Successful Meeting By:Gayle Bennett Looking to shake things up in a big way at your next meeting? Take a page from the American College of Emergency Physicians. Although ACEP 's annual meeting had been a consistent success, organization leaders made some innovations that have led to even greater success.
New Technology to Track Your Meeting Attendees By:Melanie D.G. Kaplan A chip in your conference badge that monitors your meeting activity? It might sound a little creepy, but that chip is improving the meeting experience. Many associations are taking advantage of technology such as NFC and RFID and carefully weighing the benefits, risks, and security concerns.
Shaking Up the Meetings Content Model By:Kristin Clarke While few associations are totally bailing on the traditional RFP-and-review-committee model to develop conference content, pressure to innovate is building. Many organizations are freeing content planners to venture into new methods of creating the learning experiences that today's attendees demand. The kicker? Sometimes less is more.
Six Steps to a Financially Savvy Board By:Kim Robinson, CAE Even the most business-minded board members who know their way around a balance sheet can be stymied by your association's finances. Here are some ways to help them understand your most important financial data.
3 Lessons: Planning Power
For Victoria Elliott, R.Ph., MBA, CAE, good leadership is no accident. It takes careful communication, planning for contingencies, and step-by-step guidance of the volunteers who partner with staff to keep an association running at full steam.
Build the Best Voluntary Benefits Package for Members By:Samantha Whitehorne A new whitepaper shows that associations should invest their resources in effective member retention efforts while pursuing opportunities to increase nondues revenue. One way to do the latter: Offer members voluntary benefits, such as identity theft protection.
What Attendee Data Can You Share With Exhibitors? By:Dawn Crowell Murphy Exhibitors at your conferences want to connect with your attendees before the event, not just onsite. What member information can you share, and when? Keep these four caveats in mind before putting exhibitors in touch with your members.
Digital Maturity Explained By:Katie Bascuas Mark Gregor, CEO of digital web agency Velir, and Adam Ribaudo, Velir's VP of account management, explain "digital maturity" and why it matters to associations.
Free Membership for Small Companies Has Big Impact By:Joe Rominiecki When the Northwest Food Processors Association eliminated dues for its associate members—companies under $1 million in revenue—it was a boon to the association and its members of all sizes.
A Custom-Tailored Meeting Agenda By:Samantha Whitehorne A look at how the Drug Information Association boosted their conference marketing efforts by offering personalized conference agendas to prospective attendees. Each suggested sessions the recipient would likely be most interested in.
Destination: Minneapolis By:Samantha Whitehorne Minnesota's city of many lakes features the state's largest meeting and convention facility, as well as venues that fit every planner's needs and a public transportation system that makes it easy for attendees to explore.
Data: The Power of a Venue Going Green
New data shows that people would not only be more likely to attend a game or concert if a stadium recycled and composted all the trash left behind, but they'd also be more willing to buy more food and drink
Books: Small Is the New Big By:Kristin Clarke Three books offer a look at how subtle techniques can help you change others' behaviors and attitudes at work and at home, how meeting planners can adopt sustainability practices, and why our brains are wired to connect.
How To Tune Into Your Members' Needs By:Kristin Clarke Country Music Association CEO Sarah Trahern says an internal research team and expanded media and corporate sponsorships allow CMA to best serve both its members and listeners.
What Belongs on Your Resume?
Resume advice from Cheryl Palmer, M.Ed., CPRW, career coach at Call to Career, including whether having a link to your LinkedIn profile is a must-have and when to include and not include your GPA.
How I Got Here: Janet McEwen, CAE
Her first job was as a wig salesperson at a local department store, but today she's director of corporate relations at the American Society of Radiologic Technologists. Find out how she got from there to now.
DOJ to Review Music Licensing Rules By:Chris Vest, CAE The Department of Justice is considering changes to decades-old music licensing rules, which could affect association events.