November -December 2014


  • Three Different Takes on the Virtual Office
    By: Gayle Bennett Moving to a completely virtual office can provide flexibility, dramatically cut costs, and improve efficiency and productivity for a small-staff organization. But managing a mobile workforce and maintaining team cohesion can be challenging. We explore three very different virtual office models.
  • When Chapters Go Rogue
    By: Melanie D.G. Kaplan Think one (or more) of your organization's chapters is veering away? You might be right. Learn how to spot the warning signs and what to do when chapters go rogue.
  • The Merger That Unified a Dozen Associations
    By: Joe Rominiecki How do you get one alliance of five national associations, six regional associations, and a research consortium to reinvent itself as a single association? Years of consensus-building, for one. Learn from the tale of SHAPE America and the mother of all mergers.


The A List


  • Use Video to Prep Your Board for Its Next Meeting
    By: Mark Athitakis You won't win an Oscar or even YouTube viral fame. But short, simple videos highlighting key issues and agenda items for your board meeting will help members show up prepared and keep them focused on meeting day.
  • 3 Lessons: Parting Words
    After 20 years as CEO of the Vinyl Siding Institute, Jery Y. Huntley has learned a few things about leadership. Her key lessons: You can't lead effectively without good decision-making processes, open communication, and a commitment to serving others.
  • CEO to CEO: Tips for Wearing Multiple Hats
    CEOs discuss what it takes to get the job done, when there are several jobs that need getting done.

Money & Business

  • More Business for Members, More Revenue for You
    By: Samantha Whitehorne The National Association of Professional Insurance Agents (PIA) partnered with to bring a tool to its members that helps them generate leads and sell flood insurance. The exclusive access for PIA is proving to be an attractive new member benefit.
  • When Do Associations Need to Collect Sales Tax?
    By: William Scarborough State sales tax laws are all over the map. So how do you know if your organization needs to collect sales tax in a certain state? Here are two important questions you need to answer.
  • Winterize Your Facility Costs
    Don't get caught in the cold this winter. Use these tips from energy guru Kathy Kiernan to keep your utility expenses down.



  • The Power of a Renewal Date Reminder
    By: Joe Rominiecki When one association added a small renewal date reminder box to its weekly email newsletter, it became the most clicked link in the email. Without sending yet another separate email, the association is seeing enhanced engagement and renewal rates.
  • Idea Fair Gets Chapters Engaged With Membership Development
    By: Joe Rominiecki In a one-hour, speed-networking-style event, chapter leaders at the National Association of the Remodeling Industry shared ideas for member recruitment, engagement, and renewal and sparked discussions for their two-day leadership conference.
  • Data: LinkedIn Campaign Pays Off Big for the International Coach Federation
    When ICF noticed a large audience of potential members on LinkedIn, it embarked on a three-month advertising campaign on the social network that delivered nearly 1,900 new members and a 1,761 percent return on investment. That is not a typo.


  • The Next Big Thing In Meetings Analytics
    By: Samantha Whitehorne New technology that can detect a person's mood based solely on speech patterns could provide meeting planners useful insights.
  • Destination: San Diego
    By: Samantha Whitehorne California's second-largest city boasts great weather, a waterfront convention center, and lots of outdoor spaces that could make it a perfect location for your next event.

Brain Power

  • Books: Learning Beats Knowing
    By: Kristin Clarke Three books offer a look at how inexperience isn't a bad thing, a fresh take on networking, and how IT can drive organizational innovation.
  • Don't Be Afraid to Talk To Strangers
    By: Kristin Clarke Author Alan Gregerman is urging professionals to break an old childhood habit. Nearly all new ideas and insights come from people we don't know, he says.
  • Your 2015 Personal Strategic Plan
    Career advice from Carol Vernon, certified executive coach, principal of Communication Matters, on how to develop a personal strategic plan.

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