Will 2014 Be the Year Tax Reform Arrives? By:Mark Athitakis Tax reform has been a hot topic in Congress over the past year, and seemingly everything is on the table, including nonprofits' activities. Even with the recent release of a formal legislative proposal, real progress on a bill seems unlikely in an election year. Regardless, the smart association is already preparing.
Protect Yourself from Fraud By:Joe Rominiecki Recent high-profile cases of embezzlement at nonprofits remind us that fraud is a constant risk. Hear from several association executives who have seen embezzlement firsthand and learn what you can do to avoid a similar fate.
Cover Story:Fostering Fundraising Success Via Social Media By:Melanie D.G. Kaplan Associations are fully entrenched in the world of social media—using various tools to communicate with and engage their audiences. But is it an effective tool for fundraising? The answer is no—and yes.
The A List
Ask the CEO: National Speakers Association
National Speakers Association CEO Stacy Tetschner, FASAE, CAE, explains how his organization stays relevant to its members in a rapidly changing world—and shares some personal lessons he's learned from raising a child with Down Syndrome.
Enlisting Volunteers to Give the Gift of a Smile By:Julie Shoop The Central Arizona Dental Society recruits dental professionals to put their skill with a drill to good use providing free services to community residents who might not otherwise get care. Its annual "Mission of Mercy" event benefits volunteers too: They build their sense of community and make valuable connections.
Lessons from a Litigation Journey By:Julie Shoop The Performance Marketing Association learned some valuable lessons about undertaking a court battle while simultaneously lobbying on the same issue in state legislatures. Among them: Get ready for a long haul, commit sufficient resources, and make sure your members know your organization hasn't abandoned their other needs.
How Being Well Makes You a Better Leader By:Mariama S. Boney, CAE When your life is out of balance, your work suffers, but it's about a lot more than that. Learn concrete ways to improve your well-being in five key areas. It will make you a healthier person and a more effective leader.
Money & Business
Get Vendors to Create and Sell Your Content By:Samantha Whitehorne Industry partners and vendors tend to be the experts on the products and services that they are trying to sell to associations and their members. Try leveraging that knowledge to create engaging content for members and bring in additional revenue for the association.
Flexible New Rules for Flexible Spending Accounts By:Dan Brandenburg New IRS rules for health flexible spending accounts give employers a new option for administering this employee benefit—but employers have to choose between alternatives. Here's what you need to know to decide whether to amend your plan.
Customer Service Via Text Message By:Katie Bascuas The National Restaurant Association turned to toll-free texting at its member service center to reduce phone hold times.
Vendor Relationship Advice By:Katie Bascuas Fara Francis, CIO of the Associated General Contractors of America, discusses some of the basic tenets of working with vendors, even when the relationships go south.
Do You Know What Your Members Are Willing to Pay? By:Sheri Jacobs, CAE The value of a member benefit is sometimes hard to measure. One way to do it: Ask members what they would be willing to pay for it. You'll get an important glimpse into the perceived value of your products and services.
Three Engagement Tips From For-Profit Clubs By:Joe Rominiecki A strong focus on benefits and customer experience make clubs like Costco masters of member engagement. Associations can take a few cues from their for-profit kin.
Best Benefit Ever: Ethics Assessment Tool
The Association of Fundraising Professionals developed a questionnaire to help members evaluate the ethics of their fundraising practices and lets them compare their results against aggregate scores across the profession.
Crowdsourcing Your Conference Agenda By:Samantha Whitehorne One way to generate some serious buzz for your association's next conference? Let members have some control over the meeting-planning process like the National Association of Plan Advisors recently did.
Destination: Montreal By:Samantha Whitehorne Canada's second-largest city features European flavor and venues that will up your meetings game.