July - August 2014


  • Cover Story: The New Rules for a Thriving Membership Model
    By: Sheri Jacobs, FASAE, CAE The membership model is alive and well, but the methods for making it thrive are evolving. Associations adept in this art are looking beyond traditional market segmentation and gaining an unfiltered view of which benefits are true drivers of membership.
  • BlackBerry's Strategic Mistakes, and How to Avoid Them
    By: Jeff De Cagna, FASAE The company that led the smartphone revolution and sparked our collective mobile addiction is a now pale shadow of its former self. What went wrong? Association decision makers can learn much from the answer.
  • How Associations Can Benefit From the Changing Education Landscape
    By: Shelly Alcorn, CAE Today's professionals are looking for lifelong learning and credentials to advance their careers. With dramatic shifts disrupting traditional education models, associations have a shot at becoming major players in the education-to-employment landscape. Will they seize the moment?
  • Fuel Smart Growth With a Market Assessment
    By: Jay Younger, FASAE, Patrick Glaser, and Shelley Sanner, CAE In crafting your organization's growth strategy, don't go with your gut. You need hard facts about your audiences and your competition. Get them by conducting a disciplined market assessment.


The A List


  • How Trimming Committees Empowers Volunteers
    By: Mark Athitakis Feeling weighed down by an unwieldy governance structure, the Oncology Nursing Society made a bold move: It axed almost all of its committees.  The result was more nimble and engaged volunteering.
  • 3 Lessons: Think, Ask, Lead
    Leaders have to constantly test their own thinking, says Celia Besore, CAE, executive director and CEO of the National Association of Hispanic Nurses. She shares three leadership lessons with a common theme: the importance of an open mind.
  • CEO to CEO: The Best Staff Outing Ever
    Looking for a unique way to help staff get out from behind their cubicle walls and engaging with one another in a nonwork environment? These CEOs dish on some of their favorite staff outings of all time.

Money & Business

  • New Money: Three Ways to Boost Sponsorship Revenue
    By: Samantha Whitehorne A new IEG survey shows that the majority of associations saw an increase in sponsorship revenue in 2013. But to keep the growth going, they must look for new sponsors, have a dedicated staff, and streamline their sales efforts.
  • Reduce the Risks of Your Mobile Device Policy
    By: A.J. Zottola A bring-your-own-device policy can be a hit with your employees and bring advantages for your organization as well, but it comes with security risks and legal pitfalls. Here are five ways to enjoy the benefits of BYOD while minimizing the risks.
  • How Associations Can Capitalize on Job Boards
    Associations have a built-in advantage over commercial job boards, and it isn't a far leap for an association to increase nondues revenue with its own industry job board.
  • Idea Bank: Rivals Join Forces to Push a Message Up The Hill
    By: Rob Stott The National Multifamily Housing Council and the National Apartment Association launched the "Apartments. We Live Here." campaign, and are using an economic impact calculator to turn a bland discussion about jobs into an engaging conversation with state and federal legislators.
  • Associations USA: Tennessee
    Associations are everywhere. Here’s a snapshot from the Volunteer State.



  • How the Number 7,777 Built Excitement for a Membership Drive
    By: Joe Rominiecki For the National Association of Neonatal Nurses, the simple act of announcing a goal for a membership drive—and making it a memorable number—had a big effect on getting members on board with recruiting for a new all-time high.
  • How to Break the Digital Ice in an Online Community
    By: Joe Rominiecki Just like in a real-world networking event, some simple icebreakers can get people talking online. Lindsay Starke of Professional Photographers of America shares three simple ways she has gotten members eager to participate in its online member community.
  • Best Benefit Ever: Regulation Navigation
    The Roof Coatings Manufacturers Association developed interactive online maps to help members navigate the jungle of government regulations.


  • Meetings Memo: Four Secrets to Conference App Success
    By: Samantha Whitehorne One association found that the third time was the charm when it came to its conference app. AAIM credits it success to a number of factors, including an easy-to-use interface and an onsite demonstration for attendees.
  • Destination: Virginia Beach
    By: Samantha Whitehorne This oceanfront city features a convention center with a prime location, unique meeting  venues for events of all sizes, and a dedication to social responsibility through its One Beach, One World program.

Brain Power

  • Books: All A-Twitter
    By: Kristin Clarke Three books take a look at what's behind the huge success of Twitter, how Wall Street is rigged, and what leaders must for organizational innovation to repeat consistently.
  • Learning: Understanding Generation Y
    By: Kristin Clarke Demographer Kenneth Gronbach says associations are not prepared for the dramatic changes that generation Y will bring. By using demography, associations can harness their abilities and attitudes to benefit organizations.
  • Career Coach: Are You Really Connecting With People?
    Ann Ranson, career coach, trainer, and president of Bottom Line 3 Marketing, shares advice on the importance of in-person connections to boost your personal and professional goals.
  • How I Got Here: Lauren Hefner, CAE
    Follow the career path of Lauren Hefner, CAE, director, member and volunteer care, Healthcare Businesswomen's Association

[email protected]

  • IRS Goes Back to the Drawing Board On Tax Reform
    By: Chris Vest, CAE After receiving a record number of comments on a single rule, the IRS backtracks on the proposed political activity rules for 501(c)(4) social-welfare organizations.
  • Association Execs Go Driving for Innovation
    Members of the Wisconsin Society of Association Executives and ASAE members from the Chicagoland area recently held a fundraiser to support the ASAE Foundation and the WSAE Innovation Fund.