- Cover Story: How to Win on Capitol Hill
By: Mark Athitakis The small fees in credit- and debit-card transactions have made for a major legislative and legal battleground in recent years. The coalition led by the National Retail Federation's Mallory Duncan shows how a multi-pronged approach—from shoe leather on the Hill to crafting the right media message—can score the win. [Titled "The Big Win" in the print edition.]
- Collaboration, Not Competition
By: Melanie D.G. Kaplan Fierce competition among associations with similar interests is out. Collaboration is in. Working together makes dollars and sense, as three organizations in the finance industry discovered when they joined forces to attract members and leverage opportunities. [Titled "Value Added" in the print edition.]
- 5 Ways Boards Are Killing Association Business Models
By: Jeff De Cagna, FASAE It's easy for association boards to get mired in outdated, conventional thinking. In an era when associations face daunting challenges, the very boards charged with leading them may be their own worst enemies. Take a close look at the five ways that boards are killing business model innovation. [Titled "Trapped in the Past" in the print edition.]
The A List
- Ask the CEO: American Association of Medical Assistants
Donald Balasa, executive director, American Association of Medical Assistants, answers questions from AAMA member Chris Hollander.
- My Workspace: Forever Young
By: Julie Shoop On the International Legal Technology Association's photo wall, staff are kids at heart.
- Association Research Keeps Kids Safe
By: Julie Shoop American Camp Association's Healthy Camp Study leads to improved safety practices.
- A Vote for Global Connections
By: Mark Athitakis The Special Libraries Association uses its board election to spark international conversation. [Titled "Global Confidence" in the print edition.]
- Comings and Goings
A roundup of new hires and other personnel moves in the association industry.
- Prepare Board Members Before They're Board Members
By: Mark Athitakis How one association gets potential leaders interested in governance. [Titled "Early Boarding" in the print edition.]
- 3 Lessons: Small-Staff Savvy
How Tabitha Arnett, CAE, balances tight schedules and member demands.
- CEO to CEO: Advocacy Home Runs
Association leaders share stories from their organizations' most successful advocacy campaigns.
- Five "Next Practices" for Board Business-Model Stewardship
By: Jeff De Cagna, FASAE How can boards break free of old ways of thinking and help create new business models that will lead their organizations toward a more profitable, sustainable future? Consider these five "next practices."
Money & Business
- Managing Legal Risks When You Meet Abroad
By: George Constantine From registering your meeting with local authorities to negotiating special contract provisions and protecting your intellectual property, overseas meetings raise an array of legal issues that you should consider in planning the event. Here are five areas where you'll need to manage your risk. [Titled "Safe Passage" in the print edition.]
- Your Office Space Ally
When looking for prime commercial real estate, what should you consider before hiring a broker?
- Idea Bank: Let's Connect
By: Rob Stott Help your members get to know you by adding social media to your online staff directory.
- 5 New Roles for Association Marketers
By: Scott Oser A shifting industry requires association marketing professionals to be more strategic than ever.
- Data Nugget: Mobile Advertising Small But Growing
Mobile advertising in 2012 was up 75 percent over 2011. Is your association getting in on this growing market?
- Associations USA: Arizona
Associations are everywhere. Here's a snapshot from the Grand Canyon State.
- The Value of a Project Manager
By: Katie Bascuas Lisa Stefanoff, chief information technology director at the National Association for the Specialty Food Trade, describes how a project manager drives toward results. [Titled "Stay Focused" in the print edition.]
- Get Your Social Media Ducks in a Row
By: Katie Bascuas How the American Diabetes Association created a uniform social media strategy for its national and myriad regional offices.
- I Can't Live Without My ... AroundMe App
Find the nearest ATM, restaurant, or gas station with the AroundMe app.
- Rewards Add New Layer to Discount Programs
By: Joe Rominiecki If your affinity discounts program is lackluster, consider adding a reward-points element to give it a boost. [Titled "Good as Gold" in the print edition.]
- Stop Giving Away Your Most Valuable Benefits for Free
By: Joe Rominiecki The American Land Title Association decided it would no longer grant free access to nonmembers to one of its most valuable benefits, a decision that brought its member numbers back from the brink during the housing crisis. [Titled "Free No More" in the print edition.]
- Best Benefit Ever: Legal Advice
The National Association of Broadcasters helps members navigate complex rules and regulations with a free legal hotline.
- What's the Mood at Your Meeting?
By: Samantha Whitehorne A look at how to measure your attendees’ emotional engagement at your meetings—and how it can make for even more successful events. [Titled "Feel Good Meetings" in the print edition.]
- Destination: Nashville
By: Samantha Whitehorne Music City is guaranteed to make your attendees feel like rock stars.
- Data Nugget: Green Conference Centers
A look at convention center that have attained green status.
- Books: Strategy Done Right
By: Kristin Clarke No tactic guarantees success, but asking the right questions can create a long-term competitive advantage.
- Communicate, Then Fascinate
By: Kristin Clarke Author Sally Hogshead on how to influence members to act or live differently.
- How I Got Here: Kristin Witters
One association professional’s journey from hostess to manager of member service.
- The "Power of A" Visits the Hill
By: Cade Holleman American Associations Day provides an opportunity for associations to join together to advocate for their academic, economic, and philanthropic value.
- What Does Innovation Look Like?
By: Rob Stott ASAE's Innovation Grant Program offers a glimpse into how associations are fostering innovation in the industry.
- Book Preview: Road to Relevance
By: Keith Skillman, CAE New ASAE book maps the strategic journey beyond theRace for Relevance.
- Video Series Enhances Conference Experience
By: Rob Stott A new video series took Tech Conference takeaways to a far-flung audience. [Titled "Connected Via Video" in the print edition.]
- Family-Friendly Meetings Made Easy
By: Jeff Waddle To attract more attendees, some associations are turning their annual meetings into family affairs.