- Cover Story: Corporate-Style Marketing for a Cause
By: Mark Athitakis Taking a page from the corporate branding playbook, Lisa Stockmon of the Leukemia and Lymphoma Society has made the organization's mission clear and memorable. That's led to more revenue to fulfill it. [Titled "A Cause With Personality" in the print edition.]
- Living Lean: How Associations Can Waste Less, Do More
By: Mary Byers, CAE, and Harrison Coerver There is a lot of waste in associations, even though they have precious few resources to squander. The principles of lean processes, borrowed from the world of manufacturing, can be put to work to streamline the human workflows of associations, saving money, time, and energy and boosting member value. [Titled "Fix Your Flow" in the print edition.]
- The Business Case for Quiet
By: Kristin Clarke Icebreakers! Brainstorming sessions! Team-building exercises! If you're wincing, Quiet author Susan Cain understands. Here's how associations stay humming thanks to introverts, and how extroverts can support them. [Titled "Quiet Force" in the print edition.]
The A List
- Ask the CEO: New Jersey Society of CPAs
Ralph Albert Thomas, CEO and executive director, New Jersey Society of Certified Public Accountants, answers questions from NJSCPA member Emily Vu.
- My Workspace: Aloha Spirit
By: Julie Shoop How Christina Garneski's good turn came back to her in a bottle.
- Comings and Goings
A roundup of new hires and other personnel moves in the association industry.
- A Strategy for a Negative Image
By: Mark Athitakis How the CFA Institute responded to bad press in its industry. [Titled "Reputation Repair" in the print edition.]
- 3 Lessons: Steady State
Constancy helps Peter G. Wacht, CAE, stay in command.
- Disagreement Is a Leadership Trait
By: David M. Patt, CAE Why associations need to cultivate conflict. [Titled "Care to Disagree" in the print edition.]
- CEO to CEO: Summer Reading Recommendations
CEOs share their must-read lists for this summer.
Money & Business
- Bundling Dues and Publications for Revenue
By: Andrew S. Lang, FASAE How the American Institute of Steel Construction hooked more members with a new approach to publications. [Titled "Better Together" in the print edition.]
- Is It Advertising or Sponsorship?
By: Laura Kalick The IRS treats revenue from advertising and sponsorship differently. Understand the distinction so you're sure to stay in compliance with tax laws. [Titled "And Now, A Word About Sponsors" in the print edition.]
- Idea Bank: Generational Role-Play
By: Rob Stott The National Association of Realtors has a card game to help make participants empathetic to generational differences. [Titled "Play Well With Others" in the print edition.]
- Associations USA: North Dakota
Associations are everywhere. Here's a snapshot from the Peace Garden State.
- Strategy Before Technology
By: Katie Bascuas Don't let technology become an antidote for symptoms of a larger issue. [Titled "Strategic Vision" in the print edition.]
- Investing in Online Learning
Chuck Molina, CTO at the Door and Hardware Institute, on why and how DHI is ramping up its online education offerings. [Titled "First in Class" in the print edition.]
- I Can't Live Without My… Layar Creator
Transform ordinary print content with digital elements to make it interactive and clickable.
- Data Nugget: Who's the Boss?
Top technology staffers in associations report to a variety of supervisors.
- The Secondary Association: Serving a Niche Within a Niche
By: Joe Rominiecki For associations like the International Association of Forensic Nurses, serving a hyper-specialty is both a challenge and a core selling point. [Titled "A Small Piece" in the print edition.]
- What Millennials Want From Your Association
By: Joe Rominiecki A report from the Southeastern Institute of Research offers three calls to action for associations to attract their next generation of members. [Titled "Wanted: Generation Y" in the print edition.]
- Best Benefit Ever: Member Advisors
The Snow and Ice Management Association matches veteran members with other members in need of guidance and advice.
- Create a Detailed Disaster Plan
By: Samantha Whitehorne Four things to consider when developing your next meeting's disaster plan. [Titled "Disaster Management" in the print edition.]
- Destination: San Jose, California
By: Samantha Whitehorne San Jose California's third-largest city is also one of the nation's greenest
- Books: Path to Success
By: Kristin Clarke Justice Sonia Sotomayor on overcoming obstacles
- How to Make Better Decisions
By: Kristin Clarke Chip and Dan Heath on avoiding poor decisions. [Titled "Deciding Factors" in the print edition.]
- What Women Want
Career advice from Carol Vernon, certified executive coach, principal of Communication Matters
- Lawmakers Continue to Drive for Comprehensive Tax Reform
By: Chris Vest Senator Max Baucus (D-MT), set to retire at the end of his term in 2014, hopes to make tax reform a legacy issue. [Titled "Taxing Questions" in the print edition.]
- Community Service Opportunities at Annual Meeting
Service opportunities let Annual Meeting attendees give back to Atlanta. [Titled "Community Connections" in the print edition.]
- Meetings That Make History
By: Jeff Waddle History isn't just on the books—it's in the cities where associations hold meetings. A touch of history at your conference can give your members a reprieve from modern-day hustle or inspire new perspectives on today's problems. Here, take a brief tour of five history-laced southeastern cities with association executives who've been there. [Titled "Blast from the Past" in the print edition.]