- Cover Story: Help Your Association Change Course
By: Don Harrison To put your association on a new track toward transformational change, you need leaders who will express, model, and reinforce new ways of doing business. Find out how to serve as a sponsor for change in your organization. (Titled "Change Course" in the print edition.)
- The No-Excuses Guide to Greatness
By: Kristin Clarke A decade after his game-changing book Good to Great, Jim Collins has wrapped up one of the most influential leadership research projects in the world. The final book in his series, Great by Choice, examines why some organizations thrive in an environment of "uncertainty, chaos, and luck." Good news: Leaders have more control than they think.
- Enabled Employees Are Happier Employees
By: Mark Royal and Tom Agnew Without the right resources and a supportive organizational structure, even your most motivated employees can become frustrated. Don't squander their energy and commitment. Draw engagement and enablement together and watch your staff take your association to new heights. (Titled "Help Your Employees Step Up" in the print edition.)
- A Fine-Tuned Innovation Culture
By: Mark Athitakis Innovation is too often treated as a luxury or a topic for a one-day seminar. In truth it ought to be an essential part of everything an association does. Innovation expert (and jazz pianist) John Kao explains how to move away from your "sheet music" and start experimenting.
- Smart Planning for Sustainable Meetings
By: Jeff Waddle Even a modest association conference can consume a vast amount of energy and natural resources. But that also means minor adjustments—from eliminating bottled water to using locally sourced food—can lead to major savings in both environmental impact and expense. If you get your destinations and attendees on board, your next meeting can be a greener one.
- The Case for More Conversation About Diversity and Inclusion
By: Jeffrey Cufaude Honest discussions about diversity and inclusion aren't easy. As one association professional discovered, the range of reactions can be difficult to manage, but that doesn’t mean he'll shy away from fostering those conversations. Here's a glimpse of what you might encounter when you discuss D&I.
- Market Your Meeting Through Video
One association recruited conference speakers to shoot their own video promotions and saw an increase in the event's attendance.
- Put the Mind Into Marketing
By: Newton Holt The seven "Rs" of changing people's minds.
- Don't Forget to Debrief
By: Apryl Motley, CAE Take a cue from the military and assess results of your activities against your objectives.
- 8 Social Media Guidelines for Your Employees
By: Katharine Foster Meyer Avoid embarrassment and liability with a clear social media policy for staff.
- Give Advocacy a Boost With Social Media
By: Dave Phillips, CAE How tweets, posts, and blogs can add punch to your political action.
- Communication That Works
A new survey reveals what information members want from their associations and how they want to get it.
- Smart Leaders Build Emotional Intelligence
By: Linda Talley Are you self-aware, empathetic, and in control of your feelings? If so, you'll lead effectively.
- An Opportunity in China
By: Andrew S. Lang, FASAE When the global marketplace changed, the Institute of Scrap Recycling Industries seized the day.
- A Strong Showing for Nondues Revenue
Even associations that rely most heavily on dues dollars get more than half of their revenue from other sources.
- The Favorites Game: The Lowdown on Luck
By: Kristin Clarke
Great by Choice coauthor Morten Hansen on his favorite business myth, nonconforming leader, and more.
- 9 Questions for Developing a Disaster Plan
By: Daniel M. Sutherland How being prepared helped the Outer Banks Association of Realtors deal with the aftermath of Hurricane Irene.
- CEO to CEO: Team Building and Capturing Knowledge
The best team-building activity and capturing knowledge from a departing employee.
- Create a Smart Resume
By: Peter Weddle A career expert explains how to revamp your resume to show that you're an intelligent worker.
- Connect With Congress
Learn about The Power of A Week and what it can do for your association.
By: Summer Mandell Although thousands of associations are headquartered in Washington, DC, those that aren't often station a staffer or two in the area to represent the organization on Capitol Hill. Find out how some solo association professionals make the telecommuting relationship work. (Titled "Long-Distance Connections" in print edition.)