• Cover Story: How Your Association Can Be More Human and Less Machine
    By: Jamie Notter Many years ago organizations forgot that they were made of human beings and started to act like machines. To thrive in the future, associations need to reverse that trend and start to build systems based on what makes us human. (Titled "We Are Not Machines" in the print edition.)
  • A Turnaround Through "Blue Ocean" Innovation
    By: Douglas R. Kelly The Industrial Research Institute started the innovation journey with open minds and thorough research. That path led to a turnaround when it uncovered and filled member needs that weren€™t being met by anyone else in the marketplace. (Titled "Heading for the Open Sea" in the print edition.)
  • Association Legal Experts on Form 990, UBIT, Intellectual Property, and More
    By: Facilitated by Andrew S. Lang What motivates the IRS to audit an association? When do you need to be concerned about staff use of social media? When are you vulnerable to UBIT tax? A group of top association legal experts speak candidly on these issues and more. (Titled "What's Next in Association Law" in the print edition.)
  • Does Your Association Have the Right Insurance Coverage?
    By: Jacqui Cook Natural disasters and bad weather can disrupt the largest revenue generators an association has, and board mismanagement can lead to a lawsuit. Learn what insurance coverage will give your organization the most protection. (Titled "Are You Covered?" in the print edition.)
  • Take Mentoring to the Next Level
    By: Nancy Mann Jackson Your younger members are looking for knowledge to advance their careers, and your older members have plenty of it to share. Hear how associations are connecting these two groups to build successful mentoring programs.
  • Associations Now Interactive Extra: Membership Matters
    The fourth installment of Associations Now's new series of interactive digital extras focuses on membership.


  • The Single Rule That Changed My Association
    By: David J. Martin, CAE It's all about the database. At the Society of Critical Care Medicine, a policy of centralizing all member data in one system has improved customer service and opened a multitude of new opportunities. Making the one-database rule work took education, tools, and a will to enforce from the top.
  • Host a Memorable Lobby Day
    By: Summer Mandell The Air Conditioning, Heating, and Refrigeration Institute hosted a reception with a tasty attraction for congressional staffers.
Small scale
  • Leaders Need Time to Think
    By: Tamara Lucas Copeland How one small-staff executive learned to be a better manager by taking time away from the office to read and brainstorm.
Community now
  • How to Be Strategic About Hiring
    By: Summer Mandell Even with reports of a stagnant national unemployment rate, some DC-area associations are ready to hire again. But job seekers have new expectations, and association hiring managers need smart ways to attract DC's top talent. Find out how to hone your hiring strategy.