• Cover Story: How a Strong Board-CEO Partnership Helped BOMA-Atlanta
    By: Jean S. Frankel The expansion that BOMA-Atlanta has enjoyed over the past four years is no accident. It's the product of strong leadership and a commitment by the board and staff to think strategically about what its members need most. (Titled "A Boost That Benefits Everybody" in the print edition.)
  • Ready, Set, SEO
    By: Bryan Ochalla Strong search engine optimization for your association's website could mean the difference between getting found and getting lost. Three experts offer advice to move your site up on the search results page.
  • Guy Kawasaki on How to Enchant Your Members
    By: Interview by Mark Athitakis According to technology entrepreneur Guy Kawasaki, the things that get people eager to get to know you in person aren't much different than the things that generate the same feelings online. The author of Enchantment discusses what it takes to charm your colleagues and members, both online and off. (Titled "The Lures That Create Connections" in the print edition.)
  • The Foundation of Green Building
    By: Jacqui Cook Associations that retrofit or design new buildings to LEED-certified standards are finding that going green doesn't just help the environment but also helps their bottom line. Find out what LEED means and what associations are doing to become certified.
  • New Ways to Select Sponsorships
    By: Jennifer J. Salopek The outlook for sponsorships at associations is very optimistic, but many associations leave money on the table by not getting creative about their offerings. Here's how to get more from the resources you already have—and discover new ones.
  • A Partnership of Knowledge and Resources
    By: Whitney Redding The International City/County Management Association and the Alliance for Innovation co-host a Local Government Knowledge Network, which has proven popular among members of both associations. Learn how they made the partnership work to bring the new product to life. (Titled "A Resource-Full Partnership" in the print edition.)


  • How Collaboration Creates a Common Good
    By: Tom Ingram At the Diving Equipment and Marketing Association, members from all corners of the diving industry have collaborated to provide wounded members of the U.S. military a chance to return to physical activity via diving.
  • A Tournament of Resources
    One organization found a way to engage its members during the month of March by putting resources head to head in a tournament-style bracket.
Small scale
Community now
  • Make the Most of Your Site Visit
    By: Nancy Mann Jackson An association conference may last a matter of hours or days, but the planning process begins far in advance with a site visit. Gathering the right details, talking to the right people, and asking the right questions on a site visit will set in motion your meeting's eventual success.
  • The Metrics of Engagement
    By: Stephen G. Pelletier Trying to make metric sense of your association's social networks? The answer transcends mere statistics.
  • The Path to the Best Database
    By: Karla Taylor Technologies that integrate your AMS, FMS, and CMS are more robust than ever, which is both an asset and a challenge. Here are five points to consider as you plan your next upgrade.
  • Smart Steps for Online Continuing Education
    By: Brian Giuffrida As you assess your online continuing education technology options, consider these 11 elements to research.
  • 4 Questions to Ask to Avoid Buying "Consultingware"
    By: Bob Alves Beware software vendors who claim to sell off-the-shelf products but actually sell custom packages that require customization and are costly to upgrade.
  • New Data on Online Learning
    Associations are continuing to expand their use of online learning programs.