• Cover Story: How to Welcome a New CEO
    By: Jackie Eder-Van Hook New association executives often receive surprisingly little guidance during their first crucial months on the job. A smart onboarding strategy ensures that the board, staff, and stakeholders all help orient the new CEO, which helps avoid confusion—and short tenures. (Titled "Welcome Aboard" in the print edition.)
  • Break Free of Your Mental Models
    By: Jennifer Baker, CAE, and Ray Saputelli, CAE We all have mental models that help us process the world we see. We even have mental models about association membership. If association leaders seek to understand what those models are, both in themselves and in others, they can create the kind of dialogue and mutual understanding that propels their organizations past the status quo. (Titled "How You See the World" in the print edition.)
  • 33 Simple Ways to Build Member Loyalty
    By: Joseph C. Isaacs, CAE, and Vinay Kumar Associations are in the business of building community and earning loyalty. A small gesture can go a long way toward both. Try out these 33 simple ideas for showing your members what they mean to you. (Titled "33 Ways to Love Your Members" in the print edition.)
  • Six Design Principles for Business-Model Innovation
    By: Jeff De Cagna When you create products for your association, are you thinking only about what's sold in the past? Or do you consider how human beings actually go about associating? Focusing on the latter can help unlock surprising and innovative new ideas. Here’s how to start the process.
  • It's Time to Think Beyond the Tradeshow Booth
    By: Jacqui Cook Tradeshow success is no longer defined by having the biggest booth or the best tchotchkes. If you look beyond traditional exhibit-hall formats, you can create an experience that will keep potential clients coming back for more. (Titled "Think Outside the Booth" in the print edition.)
  • How to Get a Chapter Back on Track
    By: Lisa Junker, CAE If a local chapter is falling apart at the seams, when is it the job of national to step in? This month's Associations Now case study looks at how one chapter-relations manager takes it on. (Titled "Chapter Resuscitation" in the print edition.)
  • Associations Now Interactive Extra: Publishing in Motion
    The second installment of Associations Now's new series of interactive digital extras focuses on the rapidly changing world of digital publishing.


  • Strategy = Resource Allocation
    By: Harrison Coerver Strategy need not have a vague meaning for your association. Follow this model for applying strategy as an exercise in choosing how to use your resources.
  • A Little Recognition Can Go a Long Way
    Find out how recognizing your member recruiters can increase membership.
  • How Much Are Meetings Worth to the U.S. Economy?
    A new study looks at the different ways meetings contribute the U.S. economy.
  • One Certification, Two New Revenue Streams
    By: Andrew S. Lang The Certified Financial Planner Board of Standards found revenue by launching a new public-awareness campaign and revamping its education offerings.
  • 10 Best Practices for Career-Center Success
    By: Tristan Jordan How to make your career center beneficial to both your members and your association.
  • The Ins and Outs of Unrelated Business Income
    By: Laura Kalick Do you know what expenses can used to offset unrelated business income? You should.
  • 6 Messages That Show How Little You Care About Your Members
    By: Andrea Pellegrino and Anna Caraveli If you think what your association says is exactly what your members hear, think again.
  • 4 Ways to Stifle Innovation
    A new white paper by the Wisconsin Society of Association Executives discusses what could be standing in the way of innovation.
  • Become More Dedicated to Diversity, Avoid Complacency
    Hyatt's Vice President of Diversity and Inclusion Salvador Mendoza talks about why a staff person dedicated to D&I keeps organizations from becoming complacent. (Titled "From taboo to too comfortable" in the print edition.)
  • Navigating the Federal Grant Maze
    By: Mark Athitakis Tips from the American Association of University Women on how to manage what's required to receive a government grant.
  • Breaking Down Barriers to Greater Influence
    By: Kristin Clarke How leaders can expand their scope of influence if they don't get in their own way.
  • The Favorites Game: The Hesselbein Way
    By: Kristin Clarke Frances Hesselbein, president of the Leader to Leader Institute, on her favorite leadership books, trends, and more.
Small scale
  • Get More Out of Your Meeting Without Squeezing
    By: Joe Normandy One small-staff executive brought in more revenue when he created a dynamic exhibit hall.
Community now
  • Associations in Action
    A look at what associations are doing to help their communities.
  • Change is Good: What's New for the 2011 Annual Meeting & Exposition
    You gave us feedback and we listened. Find out what's new at Annual Meeting this year.
  • Step Into Springtime Expo
    The 2011 Springtime Meeting & Expo is only a few weeks away. Get the final scoop on what to expect.
  • Resume Makeover
    An executive director gets tips on how to make her experience shine on her resume.
  • Partner Corner: Evaluating Affinity Partners and Member Programs
    By: Kathy Kiernan Questions to consider when reviewing your affinity programs.
  • Smart Moves
    A roundup of personnel changes among the association, hospitality, and industry communities.
  • Comments: Readers React to Interactive Extra
    Readers share their views on recent Associations Now articles.
  • Now Online