• Cover Story: Build Multimedia Into Your Publication’s Strategy
    By: Mark Athitakis The web-savvy staffers of ABA Journal spent a year improving their multimedia skills for its Legal Rebels project. Editing podcasts, posting video, and hosting Twitter chats didn't just make for a more dynamic publication. The magazine also came away with a stronger bottom line and a closer relationship with its readers.
  • Scenario Planning Power for Unsettled Times
    By: Bruce E. Balfe and Barton G. Tretheway, CAE When organizations want to develop strategies around potential changes in their operating environment, they often turn to scenario planning. But are they utilizing its full power? Countervailing forces analysis offers a structured way to integrate the unexpected into scenarios and prepare an association for a wide array of possible futures.
  • Membership Lessons From For Profits
    By: Kim Fernandez Membership is no longer just for associations and nonprofits. More and more for profits have jumped on the bandwagon, realizing that by allowing customers to become members, they are fostering a sense of belonging and improving customer loyalty. Now it's time for associations to learn from these for-profit membership models.
  • Stop Turnover Before It Happens
    By: Lynda McDaniel Your best employees might have one eye on the door, and once the recovery begins in earnest, they'll have plenty of new opportunities to choose from. Experts share advice on the steps you can take now to keep them. (And if your retention efforts fail, they also have tips on how to fill the void that great employees leave behind when they go.)
  • Transformative Leadership at the Miami Lighthouse for the Blind
    By: Doug Eadie and Virginia Jacko When Virginia Jacko lost her sight, it was just the beginning of a new stage in her extraordinary journey. She shares key lessons she's learned about leadership in a career that's taken her from a position as a financial executive at Purdue University to her current role as CEO of the Miami Lighthouse for the Blind.
  • When the Welcome Party's Over
    By: Lisa Junker, CAE You've read the employee handbook, reviewed your predecessor's files, and reached out to key staff and volunteers. But as a new employee, you can still be tripped up by an invisible barrier: the unwritten rules that are unique to each association. In this month's Associations Now case study, a new membership director tries to recover from an early mistake.


Small scale
  • A Year of Failure Ends in Success
    By: Jim Booth, CAE Making a major change in your organizations AMS system can be difficult, especially during a down economy. One small staff association tried it and shares its lessons.
Community now
  • New Administration, New Changes for Associations
    By: Samantha Whitehorne It's been a little more than a year since President Obama and his administration made their way to Washington, DC. With their arrival came new priorities, which have meant a number of changes for associations. Here's how organizations are making the most of it and what it means for their day-to-day work.