Lauren Lanz Farrar
Lauren Lanz Farrar is a content marketing specialist for Community Brands.
As the costs to service a member continue to rise, associations must consider new options when it comes to financially supporting programs and products. A look at how an online career center can drive more revenue for program funding.
What do you do when you need to financially support your association’s programs? You can’t always just increase the price of dues. After all, doing this too often could turn off members.
However, an online career center is one way to drive more revenue, while providing more value to your members.
The 2022 Association Trends Study by Community Brands, which builds on similar studies from the past several years, shows that job opportunities and help with career development are among the most important benefits to members.
A well-executed online career center built on modern job-board technology gives your members the career resources they need, including:
Providing this type of benefit attracts members and other job-seeking professionals in your industry. That, in turn, makes your online job board and career center a great source of added revenue for your association.
Employers in your industry need to fill jobs that require specific skills and industry knowledge. By offering an online career center, your association can provide employers with access to highly qualified candidates.
Because your career center focuses on your industry, you fill a niche that generic job boards like Indeed and Monster do not. The focus on your industry gives job seekers and employers a better chance at filling specialized positions that might go unnoticed on big, general job boards.
This gives you a unique opportunity to drive nondues revenue through paid job ads, sponsorships, and other fee-based products.
For example, you can:
The Veterinary Emergency and Critical Care Society (VECCS) wanted to provide a better online career center while generating more revenue. They moved from using their in-house online job board to partnering with YM Careers for turnkey job-board software. They also had several other goals in mind:
In addition to increasing member value and engagement, VECCS has seen a 300 percent increase in revenue, allowing them to fund valuable member programs. This example shows that offering an online career center can provide big value to your members, while driving ongoing added revenue for your association.